About the Client

STADA, is a significant presence in the global pharmaceutical industry headquartered in Bad Vilbel, Germany. The company operates on a three-pillar strategy focusing on consumer healthcare products, generics, and speciality pharmaceuticals.

With a presence in approximately 120 countries, STADA has established a widespread international footprint, making it a key player in the pharmaceutical sector.

Business Challenge

Stada has been a client for over 6 years. In that time, they have encountered challenges related to fragmented brand identity and disparate digital assets across a vast network of websites spread across more than 30 countries.

Each consumer healthcare brand under the STADA group, such as Venoruton, Viruprotect, Nizoral and Mitosyl, was managed at the local affiliate (i.e. market) level, lacking a cohesive corporate ethos and consistent tone of voice. This lack of alignment impeded brand recognition and operational efficiency, complicating content management and updates. Additionally, the absence of a standardised framework presented scalability challenges, limiting the organisation’s ability to respond promptly to evolving market needs.

Complications arising from content duplication and localisation further underscored the complexity of STADA’s digital landscape. STADA recognised the necessity of a comprehensive solution to harmonise branding, streamline operations and elevate user experience across diverse markets.

Development of STADA Framework

To address STADA's digital challenges, our team created a multifaceted solution, starting with the development of a framework.

Our team developed a bespoke STADA framework utilising Umbraco to build a unified brand across the group. This framework provided a standardised foundation for all their affiliated Brand and Corporate websites, ensuring consistency in branding, design, and functionality across diverse markets. By establishing a cohesive digital infrastructure, STADA could reinforce its brand identity and streamline website development processes.

Modular Approach and Template Creation

A modular approach was adopted, allowing the creation of a customisable module library within Umbraco. The modular component library enabled efficient website customisation while adhering to STADA’s corporate ethos. Templates were developed to easily integrate brand-specific elements, promoting consistency while accommodating individual brand needs.

Standardised Style Guide

Our team collaborated with STADA to develop a comprehensive style guide that served as a blueprint for all affiliate brands. This guide ensured consistency in visual elements, tone of voice, and user experience across all digital touchpoints. By adhering to a standardised style guide, STADA could establish a unified brand identity and enhance user engagement.

Continuous Optimisation and Iteration

We implemented a strategy for continuous optimisation and iteration to ensure that STADA’s digital presence remains aligned with evolving market trends and user preferences. This approach involves ongoing monitoring, analysis, and refinement of website performance metrics, and industry best practices. By continuously optimising and iterating upon its digital strategy, STADA can stay ahead of the curve, drive user engagement, and maximise conversion opportunities across its global web portfolio.

Training and Support

Extensive training was provided to STADA’s teams to empower them with the knowledge and skills needed to manage and update website content independently. Training included the creation of an extensive CMS guide and multiple workshops.

This training enhanced operational efficiency and enabled timely content updates, such as the publication of press releases and news articles. STADA could respond swiftly to market demands and maintain a dynamic online presence by building greater autonomy.

Quality Assurance (QA) Testing

All of our projects undergo rigorous testing through the software development process. In order to deliver the utmost quality for clients and their respective uses, our in-house QA team ensures that all end products perform accurately and reliably under normal and abnormal conditions. Testing is followed by continual monitoring of software performance, to prevent reoccurrence of any issues and to ensure efficient ongoing operation.

As such we were able to confidently deliver a well-designed, scalable and technically stable result.

Results

In summary, our partnership with STADA has been transformative, enabling them to establish a unified and impactful online presence around the world, which reflects its global stature and strategic objectives. STADA is well-positioned to drive continued growth and success online through ongoing collaboration and innovation.

Key Results Include:

• Enhanced Brand Cohesion: The framework facilitated a cohesive brand identity across all 206 websites. Consistent branding, design elements, and user experience fostered greater brand recognition and resonance among global audiences.

• Streamlined Operations: Content management processes are now streamlined, reducing the time to market for new websites and updates. These efficiency improvements translated into cost savings and resource optimisation for STADA.

• Improved User Experience: The adoption of the style guide and enhanced training for STADA’s teams contributed to an improved user experience. Clear navigation, consistent branding, and relevant content increased user engagement and satisfaction across all digital touchpoints.

• Scalability and Flexibility: The migration to scalable and cloud-based hosting solutions provided STADA with a robust infrastructure capable of supporting its growing digital footprint. This scalability ensures that STADA can adapt to changing market dynamics and expand its online presence seamlessly.

• Continued Optimisation: The implementation strategy for continuous optimisation and iteration ensures that STADA’s digital presence remains aligned with evolving market trends and user preferences. STADA and our team can maintain their competitive edge in the pharmaceutical industry by staying agile and responsive.

Project Highlights

• 206 Websites Launched to Date Across 30+ Countries
• 40+ Global STADA Brands Utilising the Framework
• 19 Master Websites Created for Localised Market Adaptations
• 30+ Brand Managers Working Globally with CTI
• 21 STADA Corporate Affiliate Sites with Multi-Language and Country Capacity

Unifying global presence: Streamlining digital operations and strengthening brand identity across 30 countries

About The Project

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Quick Results

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21