Delivering a 204% Rise in Online Sales for Turtle Wax Through Effective Paid Advertising

About The Project

cog

Industry

Retail

consumer-market

Service

Paid Advertising

Technology 

Technology

Paid Search
Paid Social

Quick Results

204%

Increase in transactions MoM

166%

Increase in revenue MoM

70%

Increase in conversions MoM

78%

Increase in sessions MoM

Client overview

Turtle Wax is a renowned global car care brand with over 75 years of experience. Founded in Chicago, Turtle Wax has successfully expanded its reach to over 120 countries, becoming synonymous with innovative and high-quality car care products.

They are a long-standing client working with us on influencer outreach campaigns, social media strategy, and paid media advertising.

The challenge

The team at Turtle Wax approached us to enhance their online sales and brand awareness in the UK post-pandemic. Despite being a well-known brand in the US, they faced challenges in increasing visibility and engagement in the UK market.

The approach

The approach

To tackle these challenges, we implemented a comprehensive paid advertising strategy that included the following key components:

  • Conversion tracking audit: We conducted a thorough audit of Turtle Wax’s conversion tracking systems to ensure data accuracy and identify potential issues. This enabled us to make informed decisions based on reliable insights.

  • Product feed optimisation: By managing Turtle Wax’s Shopify account, we swiftly corrected product feed issues that hindered effective advertising. This allowed us to enhance performance and maximise revenue potential.

  • Performance max campaigns: We shifted the focus towards AI-driven Performance Max campaigns, strategically directing 80% of the budget towards conversion-driven ads while maintaining visibility through brand awareness initiatives.

  • Tailored ad copy: Collaborating closely with our content team, we crafted compelling ad copy. We researched consumer feedback and influencer sentiments to ensure our messaging resonated with car enthusiasts.

  • Visual asset creation: Understanding the importance of visual appeal, we produced unique marketing photography and short-form videos that mirrored users' organic content experience across social platforms.

  • Real-time adjustments: We adopted a dynamic testing approach, closely monitoring audience behaviour and ad performance. This agility allowed us to refine bidding strategies and optimise ad delivery for improved results.

Results

Our strategy resulted in significant improvements across multiple metrics, marking a successful campaign for Turtle Wax:

Metric

MoM Improvement

YoY Improvement

Improvement on target

Transactions

+204%

+1,287%

+117%

Revenue

+166%

+1,024%

+68%

Conversions

+70%

+306%

N/A

Sessions

+78%

+242%

 N/A

Users

+70%

+184%

Met target


In February 2023, our campaigns generated most of Turtle Wax UK's revenue for the month, signifying a robust return on investment and a successful adaptation to shifting consumer behaviours.

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