Powering the Future: A Digital Transformation Success Story

About the Client

Uniper SE is a leading international energy company headquartered in Düsseldorf, Germany. Established in 2016 as a spin-off from E.ON, Uniper operates in over 40 countries worldwide, providing reliable energy solutions and services. With a strong focus on power generation, energy trading, and energy storage, Uniper plays a pivotal role in shaping the global energy landscape.

Uniper's diverse portfolio includes conventional power plants, hydroelectric facilities, wind farms, and natural gas assets. Committed to sustainability and innovation, the company is actively involved in the development of renewable energy projects and technologies to reduce carbon emissions and mitigate environmental impact.

Business Challenge

Uniper initially approached us with a website support and SEO project, seeking to enhance their online visibility. However, through a thorough consultative process, it became evident that their existing infrastructure and website setup posed significant risks, impeding scalability and hindering growth potential. 

With operations spanning over 40 countries and 7,000 employees, Uniper faced challenges maintaining optimal website performance and ensuring robust security measures in an increasingly decarbonising environment.

Recognising the urgent need for a comprehensive digital transformation, we began a multifaceted project, addressing Uniper's challenges through various workstreams. First, we implemented Cloudflare Enterprise for enhanced security, hosting, and infrastructure scalability. Leveraging advanced security scanning with AppCheck, we further secured Uniper's website with regular updates and multi-layered threat detection. 

Transitioning from Drupal 8 to 9, and later to 10

We facilitated seamless Drupal builds and upgrades, transitioning from Drupal 8 to 9, and later to 10. 

Drawing on our long standing partnership, we executed a roadmap, conducted site audits, managed data migration, and crafted user-centric experiences through UX design and multi-site setup, catering to the diverse needs of Uniper's global operations.

Enhancing Uniper's Digital Presence Through SEO and Paid Search

To drive brand awareness and increase revenue, we enhanced Uniper's digital presence through SEO, paid search, and cookie consent management. 

SEO: We conducted a thorough site structure review, resulting in a revamped site and URL structure alongside HREF Lang recommendations and developer briefs. We also audited site speed and implemented technical fixes, laying a roadmap for future improvements. 

Paid Search: We initiated an Investor Relations campaign, created ads with site link extensions for Q1 Financial Statements, and explored expansion opportunities for a Hydrogen campaign.

Improving on Cookie Consent Management and Technical Issues

We also addressed technical issues with goal imports and worked on restricting Google Ads cookies to the EU.

Ensuring Cookie Compliance:  Our expertise with Piwik Pro has enabled us to provide tailored training and set up customised dashboards aligned with cookie consent requirements, ensuring compliance and enhancing reporting capabilities.

Quality Assurance (QA) Testing

All of our projects undergo rigorous testing through the software development process. In order to deliver the utmost quality for clients and their respective uses, our in-house QA team ensures that all end products perform accurately and reliably under normal and abnormal conditions. Testing is followed by continual monitoring of software performance to prevent the reoccurrence of any issues and to ensure efficient ongoing operation.

As such, we were able to confidently deliver a well-designed, scalable and technically stable result.

Results

Uniper's website now maintains optimal speeds and functionality, even during traffic spikes, ensuring uninterrupted user experiences. Robust security measures and advanced monitoring tools safeguard Uniper's data integrity and online presence against potential threats.

Our comprehensive solutions have led Uniper on a successful digital transformation journey, marked by significant improvements in its digital operations. With a solid, scalable infrastructure.

Key results include

Seamless Content Management: The Drupal builds have transformed content management, allowing Uniper to manage content across multiple countries and languages easily. This has improved operational efficiencies and enhanced agility in responding to market demands, ultimately contributing to increased productivity and effectiveness.

Increased Brand Awareness and Revenue Growth: Our SEO initiatives, including site structure, website revamp and URL hierarchy optimisations, have substantially improved Uniper's search engine visibility and user experience. This heightened online presence has elevated brand awareness and facilitated revenue growth, positioning Uniper as a leader in the decarbonising energy landscape.

Robust Technical Foundation: Our expertise in site speed optimisation has laid a robust foundation for future scalability, ensuring seamless performance as Uniper continues to expand its digital footprint. Addressing technical challenges such as goal import issues and cookie consent compliance underscores our commitment to delivering tailored solutions that align with Uniper's evolving needs and priorities.

Diversification of Revenue Streams: Through targeted paid search campaigns, such as Investor Relations and Q1 Financial Statements, and exploration of expansion opportunities like the Hydrogen campaign, we've successfully opened new revenue streams for Uniper. This strategic approach to revenue diversification has fortified Uniper's position in the market and positioned them for sustained success in the face of evolving industry dynamics.