Content Personalisation
Modern CMS platforms often come equipped with personalisation tools. Marketers can leverage these features to tailor content based on user behaviour, preferences, and demographics. This targeted approach ensures that visitors receive content that resonates with them, leading to higher engagement and conversion rates.
Data-driven Decision Making
As we move away from third-party cookies and the use of personalisation becomes more prevalent, marketers can gain valuable insights into content performance, user behaviour and other key metrics from their updated CMS platform. This data-driven approach enables informed decision-making, enabling marketers to refine their strategies quicker and based on real-time information.
Learn more on marketing in a post-third-party cookie world.
Integrated Marketing Automation
Many modern CMS solutions integrate with marketing automation tools, streamlining marketing workflows, automating repetitive tasks, and enabling better lead nurturing. MArketers can create more personalised and timely communication, increasing their campaigns' efficiency and effectiveness.
Compliance Assurance
Maintain and exceed industry standards and regulations with a modern CMS platform. Ensure adherence to evolving guidelines around data privacy by upgrading your Drupal 7 website to a supported CMS.
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