8th October 2020, Webinar
This course is designed to help marketers and content creators to engage directly with their ideal audience. By honing your content marketing skills, experimenting with new, creative techniques, and streamlining your approach to content management, you can delight your customers online. Our expert trainers will provide you with the tools and ideas to do just that.
If you’re looking to embrace content marketing as part of a wider SEO strategy, you may want to take a look at our SEO training days for beginners and intermediates.
(Due to the COVID-19 pandemic we will be conducting the training session through an interactive webinar. But don't worry, the quality of the training will be the same!)
When? 8th October, 9am - 1
Price? 1st session free & £50 off your second session. Email firstname.lastname@example.org to reserve a free space.
Standard price: £100 + VAT
(We also offer group discounts if you want to upskill your whole team. For more information please contact email@example.com)
The training offered at CTI is amazing. Everything is so hands on and they help you tailor what they're teaching you to your brand and business. I couldn't recommend it highly enough.
We will discuss all aspects of content marketing, from creating a targeted content calendar to experimenting with visual and interactive content types. Our experts will address:
Content Planning and Targeting
Learn how to build a solid foundation for your content campaigns, based on a clear view of who your audience is and what they’re looking for.
Content for Search Engine Results Pages
Learn how to make the most of your one chance to make a first impression.
Copywriting Best Practice
Improve your writing style with easy-to-follow guidelines, to delight your reader with accessible and search-friendly content.
Consider ways to entertain and inform beyond the written word. Learn some of the best techniques for creating interactive content to impress your audience.
Rich-Media and Video Content
Master engaging media types and learn how to make your videos visible once you publish them online.
Content for Social Media
Learn how to make your content stand out on a busy newsfeed, by maximising a limited number of characters for increased audience engagement.
Take away detailed best practice checklists and learn how to take control of content governance in your company.
After the Session
The training session will end at 1pm, but not before a chance to test your knowledge with a fastest-finger-first quiz. There will be prizes at stake, so make sure you’re paying attention! Our trainers will also be available to answer your questions and to offer further advice for your business.
We usually host our popular training sessions at our purpose-built office in Manchester’s thriving Ancoats.
Yet, in these unprecedented times, we have adapted our approach to bringing you training sessions in the comfort of your own home. As long as you have a reliable internet connection, your desk, sofa, or kitchen table will become our training arena.
Find out how our training days are delivered
Great learning atmosphere!
Sacha Crowther - Content Strategist
Sacha is our in-house wordsmith. She researches, recommends and produces a range of content, ensuring that we offer a cohesive tone of voice on a client's behalf across on-page optimisation, long-form articles, email and social media campaigns.
Sacha collaborates with our internal SEO team and Strategy & Experience team to define content strategies that improve user experience, content management and search visibility. With a master’s degree in English Literature, Sacha brings a wealth of semantic training and experience to the team. She loves to share her knowledge and enthusiasm for content creation through useful guides, templates and lively training sessions.
Poppy Heap - Marketing Strategist
Poppy is our social media and email marketing expert at CTI. She builds and implements integrated campaigns for a wide range of B2B and B2C clients. Poppy also leads in-depth research projects, to help clients get to grips with their audience, as she always strives to overachieve on targets.
Poppy has a first-class degree in Marketing and several years of varied experience implementing her theoretical knowledge. Poppy keenly pursues knowledge of new trends and techniques, to ensure that our training sessions provide the most up-to-date and reliable advice.