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An outcome-based training day covering Paid Advertising (PPC)

This course is ideal for anyone wanting to brush up their PPC skills or anyone who is brand new to the subject. You will enhance your knowledge and learn how to use the Google Ads platform. 

Where? CTI Digital Offices, Manchester

When? 26th September, 9am - 4pm 

Price? £175 + VAT
We also offer group discounts if you want to send your whole team.

Will there be lunch? The all-important question, lunch will be provided in a buffet style. If you have any dietary requirements please let us know and we will cater to your needs.


Friendly style of presentation. Plenty of time for interaction. A simple and easy to understand course packed full of great advice and takeaways.

Paul Gilby, Sound on Sound Ltd


Paid Advertising is a great way to drive relevant, new traffic to your website, based on a number of keywords that people are searching for to find your website or competitors. Using PPC is the quickest way to get to the top of the search results and we'll show you how.

We'll also discuss other forms of paid advertising such as Shopping, Display, Remarketing and Social.

The PPC training course will include a series of interactive seminars in-between break-outs and Q&A sessions. Here are some of the topics that will be covered on the day:

  • An overview of PPC and its history
  • Keyword research, including keyword difficulty and CPC
  • An overview of Google Ads
  • A look into Google Shopping
  • How to create Display campaigns
  • How to set up Remarketing
  • A brief look at Social advertising and its many forms



Here's what some of our lovely training day attendees had to say about our Digital Marketing Sessions...



Why CTI Training Days?

Improve your skill set with our outcome-based learning

  • Experienced trainers who are able to breakdown complex topics into useful bite-size pieces
  • Q&A and quizzes to help you actively learn
  • Leave with a list of accessible tools to apply to your own website
  • Receive a suggested plan of action tailored to your business
  • Access to all training materials after the training to continue your learning


Join us at our amazing training space

5th Floor, 31 Dale Street, Manchester, M1 1AL

Set in the heart of Manchester’s thriving Northern Quarter, our training space is within a flexible, purpose-built digital office. 

You'll be situated within our auditorium on the 26th September. Covered in grass and containing comfy chairs, this creative environment is great for collaborative and interactive learning.

Take a look around our office on street view.


A Tour of The Manchester Head Office


Great learning atmosphere!

Gabrielle Little, Kacoo Fashion


Meet Your Experts

James Wilkinson, Marketing Director

James SEO Training


James is a Chartered member of the CIM, Qualified Google Adwords Individual, and Google Analytics Certified. With 10 years of experience in digital marketing, James is has delivered numerous award-winning multi-channel campaigns for clients.

Paid Advertising plays an important part in each of the integrated marketing strategies that James oversees. James defines advertising campaigns across Google, Bing, and a number of social networks.

His experience incorporates B2B and B2C eCommerce clients, as well as increasing visibility for Professional Services, Leisure industry and Charity clients. James has previously delivered search strategies and training for Manchester United Soccer Schools, Gatwick Airport, Jackson Lees, and Hill Dickinson. He has also worked with eCommerce brands including CPL, Little Greene Paint, Bodybuilding Warehouse, McGraw-Hill Education.


June Gil - Advertising Manager


June joined the CTI Digital marketing team in 2017 as an Advertising Manager. She became an expert in advertising after completing a Masters in Digital Marketing and working at Carat Media, McCann and other boutique agencies for a number of years. June has worked with a wide range of businesses, including large eCommerce companies, major brands and local businesses.

June is an expert in building, maintaining and auditing digital advertising campaigns within search engines, display, and social media.

June has successfully planned, implemented and reported on search strategies improving visibility, traffic, and revenue for major brands and organisations. This includes eCommerce brands such as The Little Greene Paint Company, Peacocks, Wynsors, Screwfix IE, Pro Direct, and Doc Martens. Additionally, she has developed lead generation campaigns for the Irish Tourism Board, Miller Homes, Cervantes Institute, Bruntwood and Manchester University.


Interested in attending our Paid Advertising Course? Register now! Or if you've got any questions, please complete our contact form.

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