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A beginners' training day covering Paid Advertising (PPC) for eCommerce

This course is ideal for professionals who work within an eCommerce business and are looking to enhance their basic understanding of PPC or are completely new to the subject.

Already skilled in PPC? Check out our intermediate training day here.

Where? Webinar

(Due to the COVID-19 pandemic we will be conducting the training session through an interactive webinar. But don't worry, the quality of the training will be the same!)

When? 19th May, 9am - 1pm 

Price? £100 + VAT

(We also offer group discounts if you want to upskill your whole team. For more information please contact p.heap@ctidigital.com)

 

Friendly style of presentation. Plenty of time for interaction. A simple and easy to understand course packed full of great advice and takeaways.

Sound on Sound Ltd

 

Paid Advertising is a great way to drive relevant and new traffic to your website, based on keywords related to your business that people are currently searching for. Using PPC is the quickest way to appear at the top of search results and create lead generation for the right type of clients for your eCommerce business.

You will receive training in areas such as;

  • How PPC works
  • The benefits of PPC for eCommerce
  • Conducting Keyword Research
  • Keyword Match Types and Negative Keywords
  • Creating Ad copy that's tailored to eCommerce
  • Optimising Landing Pages
  • Bidding and Budgeting 
  • The importance of Quality Score
  • Optimising Ads
  • Utilising Extensions for eCommerce
  • Shopping and Display Ads

After the Session

The training session will end at 1pm, but not before a chance to test your knowledge with a fastest-finger-first quiz. There will be prizes at stake, so make sure you’re paying attention!

Register

 

 

 

Why CTI Training Days?

Improve your skillset with our outcome-based learning

  • Learn from experienced trainers, who are able to breakdown complex topics into useful bite-size pieces.
  • Enjoy Q&As and quizzes, to help you learn actively.
  • Leave with a list of accessible tools to apply to your own website.
  • Receive a suggested plan of action tailored to your business.
  • Benefit from access to all training materials after the training to continue your learning.

 

Learn about our previous training days

 

Great learning atmosphere!

Kacoo Fashion

Meet Your Experts

 

June Gil - Advertising Manager

June

June joined the CTI Digital marketing team in 2017 as an Advertising Manager. She became an expert in advertising after completing a Masters in Digital Marketing and working at Carat Media, McCann and other boutique agencies for a number of years. June has worked with a wide range of businesses, including large eCommerce companies, major brands and local businesses.

June is an expert in building, maintaining and auditing digital advertising campaigns within search engines, display, and social media.

June has successfully planned, implemented and reported on search strategies improving visibility, traffic, and revenue for major brands and organisations. This includes eCommerce brands such as The Little Greene Paint Company, Peacocks, Wynsors, Screwfix IE, Pro Direct, and Doc Martens. Additionally, she has developed lead generation campaigns for the Irish Tourism Board, Miller Homes, Cervantes Institute, Bruntwood and Manchester University.

  

Interested in attending our Paid Advertising Course? Register now! Or if you've got any questions, please complete our contact form.

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