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This training day has now passed. Registration for 2019 open now.

Pre-register for 2019 here


CTI Digital are hosting an E-Commerce specific PPC and SEO training day that will cover the tools needed for a strong Search Engine Marketing campaign.

This course is ideal for e-commerce businesses with a basic understanding of SEO and PPC, but are looking to discover how they can use and implement these tools more effectively. Not an e-commerce business? See our dedicated SEO and PPC for lead generation training here.

Attracting and converting customers is more difficult than ever before as retailers must compete with more and more brands. Tools like PPC and SEO however, can work together to raise your online visibility and give you the competitive edge you need. By growing your knowledge of these tools, you can target and grow specific areas of your business by exposing them to exactly who you want, where you most need to.

The day will consist of a series of seminars, broken up by Q&As, live demos, and activities involving your own AdWords and Analytics Account. Here are some of the topics that will be covered on the day:

  • Keyword research
  • Technical on-page SEO elements
  • Link profiles and off-page factors
  • Local SEO
  • Measuring and Reporting in Google Analytics and Data Studio
  • Best practices for Adwords account set up
  • AdWords metrics explained
  • How to optimise your existing Adwords account
  • How to implement Google Shopping Ads
  • Google Merchant Centre & Shopping Feeds

An excellent insight to SEO and PPC which can be implemented straight away. Very detailed and informative.

Clemence Flamee, The Little Greene Paint Co

Why attend?

We have the knowledge to empower your online presence.

All of our training courses are run by digital marketing professionals with experience in auditing and continually optimising businesses online visibility. Our one day training course can be tailored to meet your e-commerce needs, so if there's anything specific you'd like to learn just let us know.

Where? - CTI Digital, 31 Dale Street, M1 1EY. Manchester city centre, in the infamous Northern Quarter. Just 5 minutes away from the train station, tram stops and bus station.

When? - Our next SEM Training course is on the 5th April 2018.

Price? - £200 per person (exc. VAT)
We also offer group discounts if you want to send your whole team.

Will there be lunch? - The all important question, lunch will be provided in a buffet style, if you have any dietary requirements please let us know and we will cater to your needs.