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A beginners' training day on Search Engine Optimisation (SEO) for eCommerce businesses

This course is ideal for marketers and content creators who work within eCommerce businesses and are looking to gain a better understanding of SEO. You will enhance your knowledge of organic search and learn a host of skills to improve your SEO performance.

Not an SEO beginner? View our dedicated intermediate level training day here.

Where? Webinar

(Due to the COVID-19 pandemic we will be conducting the training session through an interactive webinar. But don't worry, the quality of the training will be the same!)

When? 2nd July, 9am - 1pm

Price? £100 + VAT
(We also offer group discounts if you want to upskill your whole team. For more information please contact p.heap@ctidigital.com)


“Easy to follow, easy to engage with the presenters, felt very personal and hands on. Appreciated being able to ask questions and get feedback”



This beginners' SEO course will provide an overview of the key points to consider when starting or looking to improve your current eCommerce SEO strategy.

We will cover all the basics of eCommerce SEO to set you on your way, including:

  • How search engines work

    Gain a strong understanding of how search engines crawl your eCommerce site and rank you in their organic search results.

  • Key ranking factors
    Learn which factors influence the ranking position of your website and why.
  • Keyword Research
    Learn how to conduct keyword research to discover the search terms that will provide the foundation of your SEO campaign.
  • Content Marketing
    Learn how creative content campaigns can help your SEO performance.
  • On-Page SEO

    Learn what on-page SEO is all about and how it can impact performance.

  • Off-Page SEO

    Discover the current practices that really help to increase your sites links, endorsements and rankings.

  • Technical SEO

    Learn the basic technical SEO practices that ensure your site can be indexed by search engines.

  • Measuring results with Google Analytics

    Learn how to find and understand your organic search performance to report back to your business.

After the Session

The training session will end at 1pm, but not before a chance to test your knowledge with a fastest-finger-first quiz. There will be prizes at stake, so make sure you’re paying attention!




Why CTI Training Days?

Improve your skill set with our outcome-based learning

  • Learn from experienced trainers, who are able to breakdown complex topics into useful bite-size pieces.
  • Enjoy Q&As and quizzes, to help you learn actively.
  • Leave with a list of accessible tools to apply to your own website.
  • Receive a suggested plan of action tailored to your business.
  • Benefit from access to all training materials after the training to continue your learning.


Learn about our previous training days


Great learning atmosphere!

Kacoo Fashion

Meet Your Experts

Adrian Berry - SEO Consultant

Adrian SEO Training

Adrian joined the CTI Digital marketing team in 2017 as an SEO Consultant with nearly two decades of search marketing experience. He has worked with a wide range of businesses, including large eCommerce companies, major brands and local businesses.

His expertise lies in Technical SEO, organic and social media traffic growth, and content recommendations.

Adrian has successfully planned, implemented and reported on search strategies improving visibility, traffic, and revenue for major brands and organisations. This includes eCommerce brands such as Great Universal Stores, Argos, Lexus, High Street TV, Odeon Cinemas, and Little Greene Paint Company. He has also worked with The Federation of Small Businesses, Alton Towers, Magnet Trade, and Royal College of Occupational Therapists.


Paul Culshaw - SEO Strategist

Paul SEO Training

Paul is a senior digital marketing lead with over 15 years experience in content, search and social. His experience in technical optimisation and digital transformation projects covers many sectors, including finance, legal and fashion and eCommerce.

Paul’s strengths lie in strategic planning and crafting creative content campaigns to enhance SEO performance.

By adopting a methodical approach, Paul has guided targeted content creation for brands within the automotive industry. Including the likes of Fords of Winsford and Swansway Group, whom he guided to the finals of the UK Blog Awards. He has also created and led SEO campaigns for fashion brands, JD Williams, Simply Be and Jacamo.


Interested in attending our SEO for eCommerce Course? Register now! Or if you've got any questions, please complete our contact form.

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