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An intermediate training day on Search Engine Optimisation (SEO) for eCommerce businesses

This course is ideal for marketers and content creators that have a good understanding of the fundamentals of organic search and are now looking to advance their skills and knowledge. By attending this course, you will enhance your ability to deal with more technical aspects of SEO for your eCommerce business.

More of an SEO novice? View our dedicated SEO beginners' training day here.

Where? CTI Digital Offices, Manchester

When? 14th May, 9am - 1pm

Price? £200 + VAT

(We also offer group discounts if you want to send your whole team. For more information please contact t.eastwood@ctidigital.com)

 

"I really enjoy the training at CTI. It's very hands-on and any questions you have will be answered by experts."

Imperative Training

 

The course will focus on actionable technical aspects of organic search and how to deal with issues that may arise during your eCommerce SEO campaign.

You will receive training in areas such as;

  • Technical SEO

    Learn more advanced technical SEO practices that ensure your site can be indexed by search engines. Including crawling & indexation, using robots.txt canonical tags and an introduction to Screaming Frog crawling tool.

  • Site Migration Handling
    Learn how to cover all of the SEO bases of a site migration to make the transition as smooth as possible.
  • Site Speed
    Learn about the importance of optimising JavaScript, CSS and images to boost your site speed.
  • Structured Data
    Discover the importance of structured data and how it can support your click-through rate from search engines.
  • Local SEO

    Discover what local SEO is, why it's important and how you can benefit from it.

  • International SEO

    Discover the practices that are bespoke to international SEO and how you can tailor your efforts to audiences in other countries and who speak different languages.

  • Faceted Navigation

    Discover the SEO best practices required to reduce duplicate content, wasted crawl budget and open up traffic opportunities from faceted navigation.

  • Product Pages

    Learn landing page best practices for product pages and how to handle product page URLs and out of stock products.

  • Content Marketing & Outreach
    Learn how and why creative content campaigns with outreach promotion can really boost your SEO performance.

 

After the Session

The training session will end at 1pm, but not before a chance to test your knowledge with a fastest-finger-first quiz. There will be prizes at stake, so make sure you’re paying attention! We’ll also provide a buffet lunch, presenting the perfect opportunity to network or ask our trainers for further advice. (If you have any dietary requirements, please let us know in advance.)

Register

 

 

Why CTI Training Days?

Improve your skill set with our outcome-based learning

  • Learn from experienced trainers, who are able to breakdown complex topics into useful bite-size pieces.
  • Enjoy Q&As and quizzes, to help you learn actively.
  • Leave with a list of accessible tools to apply to your own website.
  • Receive a suggested plan of action tailored to your business.
  • Benefit from access to all training materials after the training to continue your learning.

 

Join us at our amazing training space

1st Floor, Express Networks 2, 3 George Leigh Street, Manchester, M4 5DL

Set in the heart of Manchester’s thriving Ancoats, our training space is within a flexible, purpose-built digital office. 

 

Learn about our previous training days

 

Great learning atmosphere!

 Kacoo Fashion

Meet Your Experts

Adrian Berry - SEO Consultant

Adrian SEO Training

Adrian joined the CTI Digital marketing team in 2017 as an SEO Consultant with nearly two decades of search marketing experience. He has worked with a wide range of businesses, including large eCommerce companies, major brands and local businesses.

His expertise lies in Technical SEO, organic and social media traffic growth, and content recommendations.

Adrian has successfully planned, implemented and reported on search strategies improving visibility, traffic, and revenue for major brands and organisations. This includes eCommerce brands such as Great Universal Stores, Argos, Lexus, High Street TV, Odeon Cinemas, and Little Greene Paint Company. He has also worked with The Federation of Small Businesses, Alton Towers, Magnet Trade, and Royal College of Occupational Therapists.

 

Paul Culshaw - SEO Strategist

Paul SEO Training

Paul is a senior digital marketing lead with over 15 years experience in content, search and social. His experience in technical optimisation and digital transformation projects covers many sectors, including finance, legal and fashion and eCommerce.

Paul’s strengths lie in strategic planning and crafting creative content campaigns to enhance SEO performance.

By adopting a methodical approach, Paul has guided targeted content creation for brands within the automotive industry. Including the likes of Fords of Winsford and Swansway Group, whom he guided to the finals of the UK Blog Awards. He has also created and led SEO campaigns for fashion brands, JD Williams, Simply Be and Jacamo.

 

Interested in attending our SEO for eCommerce Course? Register now! Or if you've got any questions, please complete our contact form.

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