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A beginners' training day on Search Engine Optimisation (SEO) for Lead Generation

This course is ideal for marketers and content creators from B2B or service-based businesses that have a basic understanding of SEO, and are seeking to enhance their lead generation. You will enhance your knowledge of organic search marketing and gain a host of skills to use within your business.

Not a serviced based business? View our dedicated SEO for eCommerce training here.

Where? CTI Digital Offices, Manchester

When? 5th May, 9am - 1pm

Price? £200 + VAT

(We also offer group discounts if you want to send your whole team. For more information please contact t.eastwood@ctidigital.com)

 

“Really great session, plenty of information provided to enable us to set up an SEO plan and implement it - highly recommended!”

Polyflor

 

Search Engine Optimisation is the practice of creating and optimising digital content to best appear within search engines. Organisations with B2B, Professional Services, Public Sector, and other service-based organisations have a complex conversion funnel that requires varying content prevalence.

We will cover areas of SEO such as keyword research, on-page practices, and technical SEO and more to target your content to the appropriate conversion points.

Here is a list of topics that will receive training in;

  • How Search Engines work
    Gain a strong understanding of how search engines crawl your site and rank you in their organic search results.
  • Key Ranking Factors
    Learn which factors influence the ranking position of your website and why.
  • Keyword Research
    Learn how to conduct keyword research to discover the search terms that will provide the foundation of your SEO campaign.
  • Keyword Intent
    Discover the importance of keyword intent research to ensure you target more qualified leads.
  • Content Marketing
    Learn how creative content campaigns can help your SEO performance.
  • On-Page SEO
    Learn what on-page SEO is all about and how it can impact performance.
  • Off-Page SEO
    Discover the current practices that really help to increase your sites links, endorsements and rankings.
  • Technical SEO
    Learn the basic technical SEO practices that ensure your site can be indexed by search engines.
  • Measuring Results with Google Analytics
    Learn how to find and understand your organic search performance to report back to your business.

After the Session

The training session will end at 1pm, but not before a chance to test your knowledge with a fastest-finger-first quiz. There will be prizes at stake, so make sure you’re paying attention! We’ll also provide a buffet lunch, presenting the perfect opportunity to network or ask our trainers for further advice. (If you have any dietary requirements, please let us know in advance.)

Register

 

 

Why CTI Training Days?

Improve your skill set with our outcome-based learning

  • Learn from experienced trainers, who are able to breakdown complex topics into useful bite-size pieces.
  • Enjoy Q&As and quizzes, to help you learn actively.
  • Leave with a list of accessible tools to apply to your own website.
  • Receive a suggested plan of action tailored to your business.
  • Benefit from access to all training materials after the training to continue your learning.

 

Join us at our amazing training space

1st Floor, Express Networks 2, 3 George Leigh Street, Manchester M4 5DL

Set in the heart of Manchester’s thriving Ancoats, our training space is within a flexible, purpose-built digital office. 

You'll be situated within our auditorium on the 5th May. Covered in grass and containing comfy chairs, this creative environment is great for collaborative and interactive learning.

Learn about our previous training days

 

Great learning atmosphere!

Kacoo Fashion

Meet Your Experts

Adrian Berry - SEO Consultant

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Adrian joined the CTI Digital marketing team in 2017 as an SEO Consultant with nearly two decades of search marketing experience. He has worked with a wide range of businesses, including large eCommerce companies, major brands and local businesses.

His expertise lies in Technical SEO, organic and social media traffic growth, and content recommendations.

Adrian has successfully planned, implemented and reported on search strategies improving visibility, traffic, and revenue for major brands and organisations. This includes eCommerce brands such as Great Universal Stores, Argos, Lexus, High Street TV, Odeon Cinemas, and Little Greene Paint Company. He has also worked with The Federation of Small Businesses, Alton Towers, Magnet Trade, and Royal College of Occupational Therapists.

 

Paul Culshaw - SEO Strategist

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Paul is a senior digital marketing lead with over 15 years experience in content, search and social. His experience in technical optimisation and digital transformation projects covers many sectors, including finance, legal and fashion and eCommerce.

Paul’s strengths lie in strategic planning and crafting creative content campaigns to enhance SEO performance.

By adopting a methodical approach, Paul has guided targeted content creation for brands within the automotive industry. Including the likes of Fords of Winsford and Swansway Group, whom he guided to the finals of the UK Blog Awards. He has also created and led SEO campaigns for fashion brands, JD Williams, Simply Be and Jacamo.

 

Interested in attending our SEO for Lead Generation Course? Register now! Or if you've got any questions, please complete our contact form.

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