This course is ideal for marketers and content creators from B2B or service-based businesses that have a basic understanding of SEO, and are seeking to enhance their lead generation. You will enhance your knowledge of organic search marketing and gain a host of skills to use within your business.

Not a serviced based business? View our dedicated SEO for eCommerce training here.

Where? CTI Digital Offices, Manchester

When? 5th May, 9am - 1pm

Price? £200 + VAT

(We also offer group discounts if you want to send your whole team. For more information please contact t.eastwood@ctidigital.com)

“Really great session, plenty of information provided to enable us to set up an SEO plan and implement it - highly recommended!”

Polyflor

Search Engine Optimisation is the practice of creating and optimising digital content to best appear within search engines. Organisations with B2B, Professional Services, Public Sector, and other service-based organisations have a complex conversion funnel that requires varying content prevalence.

We will cover areas of SEO such as keyword research, on-page practices, and technical SEO and more to target your content to the appropriate conversion points.

Here is a list of topics that will receive training in;

• How Search Engines work
  Gain a strong understanding of how search engines crawl your site and rank you in their organic search results.
• Key Ranking Factors
  Learn which factors influence the ranking position of your website and why.
• Keyword Research
  Learn how to conduct keyword research to discover the search terms that will provide the foundation of your SEO campaign.
• Keyword Intent
  Discover the importance of keyword intent research to ensure you target more qualified leads.
• Content Marketing
  Learn how creative content campaigns can help your SEO performance.
• On-Page SEO
  Learn what on-page SEO is all about and how it can impact performance.
• Off-Page SEO
  Discover the current practices that really help to increase your sites links, endorsements and rankings.
• Technical SEO
  Learn the basic technical SEO practices that ensure your site can be indexed by search engines.
• Measuring Results with Google Analytics
  Learn how to find and understand your organic search performance to report back to your business.

After the Session

The training session will end at 1pm, but not before a chance to test your knowledge with a fastest-finger-first quiz. There will be prizes at stake, so make sure you’re paying attention! We’ll also provide a buffet lunch, presenting the perfect opportunity to network or ask our trainers for further advice. (If you have any dietary requirements, please let us know in advance.)