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An intermediate level training day on Search Engine Optimisation (SEO) for Lead Generation

This course is ideal for marketers and content creators from B2B or service-based businesses that have a good understanding of SEO for lead generation but are now seeking to further advance their knowledge and skills. You will enhance knowledge of more technical aspects of organic search marketing and gain a host of new tools to utilise within your business.

More of an SEO novice? View our dedicated SEO beginners' training day here.

Where? Webinar

(Due to the COVID-19 pandemic we will be conducting the training session through an interactive webinar. But don't worry, the quality of the training will be the same!)

When? 9th June, 9am - 1pm

Price? 1st session free & £50 off your second session. Email p.heap@ctidigital.com to reserve a free space.

Standard price: £100 + VAT

(We also offer group discounts if you want to upskill your whole team. For more information please contact p.heap@ctidigital.com)


The knowledge of the presenters was fantastic. There was so much to take away!



Search Engine Optimisation is the practice of creating and optimising digital content to best appear within search engines. Organisations with B2B, Professional Services, Public Sector, and other service-based organisations have a complex conversion funnel that requires varying content prevalence.

We will cover areas of SEO such as on-page practices, targeted campaign pages, technical SEO and more to target your content to the appropriate conversion points.

Here is a list of topics that will receive training in;

  • Technical SEO
    Learn more advanced technical SEO practices that ensure your site can be indexed by search engines. Including crawling & indexation, using robots.txt canonical tags and an introduction to Screaming Frog crawling tool.
  • Target Campaign Pages
    Learn how to build landing pages that convert.
  • Site Speed
    Learn about the importance of optimising JavaScript, CSS and images to boost your site speed.
  • Structured Data
    Discover the importance of structured data and how it can support your click-through rate from search engines.
  • Local SEO
    Discover what local SEO is, why it's important and how you can benefit from it.
  • International SEO
    Discover the practices that are bespoke to international SEO and how you can tailor your efforts to audiences in other countries and who speak different languages.
  • Content Marketing & Outreach
    Learn how and why creative content campaigns with outreach promotion can really boost your SEO performance.

After the Session

The training session will end at 1pm, but not before a chance to test your knowledge with a fastest-finger-first quiz. There will be prizes at stake, so make sure you’re paying attention!




Why CTI Training Days?

Improve your skill set with our outcome-based learning

  • Learn from experienced trainers, who are able to breakdown complex topics into useful bite-size pieces.
  • Enjoy Q&As and quizzes, to help you learn actively.
  • Leave with a list of accessible tools to apply to your own website.
  • Receive a suggested plan of action tailored to your business.
  • Benefit from access to all training materials after the training to continue your learning.


Learn about our previous training days


Great learning atmosphere!

Kacoo Fashion

Meet Your Experts


Adrian Berry - SEO Consultant


Adrian joined the CTI Digital marketing team in 2017 as an SEO Consultant with nearly two decades of search marketing experience. He has worked with a wide range of businesses, including large eCommerce companies, major brands and local businesses.

His expertise lies in Technical SEO, organic and social media traffic growth, and content recommendations.

Adrian has successfully planned, implemented and reported on search strategies improving visibility, traffic, and revenue for major brands and organisations. This includes eCommerce brands such as Great Universal Stores, Argos, Lexus, High Street TV, Odeon Cinemas, and Little Greene Paint Company. He has also worked with The Federation of Small Businesses, Alton Towers, Magnet Trade, and Royal College of Occupational Therapists.


Paul Culshaw - SEO Strategist


Paul is a senior digital marketing lead with over 15 years experience in content, search and social. His experience in technical optimisation and digital transformation projects covers many sectors, including finance, legal and fashion and eCommerce.

Paul’s strengths lie in strategic planning and crafting creative content campaigns to enhance SEO performance.

By adopting a methodical approach, Paul has guided targeted content creation for brands within the automotive industry. Including the likes of Fords of Winsford and Swansway Group, whom he guided to the finals of the UK Blog Awards. He has also created and led SEO campaigns for fashion brands, JD Williams, Simply Be and Jacamo.


Interested in attending our SEO for eCommerce Course? Register now! Or if you've got any questions, please complete our contact form.

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