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Website design and build to support a 130-year old city centre icon

City centre conference and exhibition venue Manchester Central wanted a website that increased usability for all visitors, showcased both the venue and Manchester as a host city using a range of media and drove new business from key markets worldwide.

 

Manchester Central website

We believe we now have one of the best websites in the conference and events industry. We are committed to delivering a five-star service in all that we do and believe that this ethos should transcend all our offline and online activities.
Louise Jones Head of Marketing & Communications, Manchester Central

3

months build time

we've got an effective product development process.

26%

increase in site visits

January 2014 to April 2014.

76%

new sessions in 2014

the website is attracting lots of new visitors.

23,000m2

event space

that's more than 3 football pitches!

Key Processes

In depth research

We completed a comprehensive audit of conference and events venues across Europe to ensure that the final design outperformed competitors and positioned Manchester Central as best in class.

Immersive visitor experience

A 3D venue explorer was built using Webgl, Threejs and HTML5 canvas and CSS3 transformations.

Style tile

We developed a Style Tile to be rolled out across all existing and future platforms as Manchester Central’s digital presence expands.

Clear messaging

We developed clear, concise communications and messaging to ensure that the design met the needs of key visitor groups.


The results

Manchester Central website

Now you've read about it, why not check out the results for yourself?

Visit Site

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