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One website for 6 brands

We were tasked with the redesign of the Westway website with the aim of creating an intuitive and user-friendly community service offering. The website needed to provide an interactive experience, to engage with Westway’s varied target audiences by conveying information in a variety of formats.

 
Westway website

Choosing to work with CTI Digital was a great decision for Westway. Their team worked with us from the outset to ensure that the final design fully met our requirements and would reduce the amount of time we would need to spend keeping the site updated with fresh, relevant content. So far the feedback we have received on the site is overwhelmingly positive.
Chris Humphries, Head of Marketing, Westway Trust

15,000

visitors a month

The website has on average 15,000 visits per month.

40%

of visits on a mobile device

Nearly half of all visitors to the site use mobile devices.

60%

of all sessions are new visitors

over half of all visits are by new customers.

6

subdomains

we developed a website with 6 domains.

Key Processes

Fully responsive

The site is able to dynamically resize and reorient to fit all mobile and tablet devices, allowing accessibility to those with even the least capable mobile devices.

Access to all

Accessibility was catered for with a language selector, as well as a custom search solution, offering users a single point to search across all the sites with results collated together.

Attention to detail

Our creative team worked within the brand guidelines supplied by Westway, to ensure that the final design would visually distinguish the five core business areas, whilst maintaining a unified appearance throughout.


The results
Westway website

Other successful projects...
Travelodge
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Gatwick Obviously
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Manchester Central
man-central-logo.png

Let's work together

sales@ctidigital.com 0161 713 2434
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