Insights from Conference Stream for the DADI Awards
The DADI Awards is one of the most recognised events in the digital industry. Over the course of the evening Conference Stream captured over 1800+ Tweets. During it's peak there were 51 Tweets per minute, with an average of 15 messages per minute going to the 'big screen'; thanks to our dashboard and filtered approval queue the most engaging messages and humorous pics made it on there.
One of the key considerations was ensuring high performance during peaks of activity; 1800+ Tweets is a lot to handle over the course of an evening. The Tweets needed to be parsed, stored and presented in realtime; we can observe from the insights obtained that during the awards and social portions of the evening there were a lot of conversations and engagement. Testament to the quality of the food at the event, there was a peak of rich media activity with a stream of food pictures followed by social silence.
We can also see trends vs time and identify particular speakers and moments during the awards.