Understanding your users is the key to delivering the best solution for potential customers. Conducting user research provides you with the tools to create a better user experience and ensure your website fully supports your business requirements.
War Child UK describes itself as “a small charity that protects children living in some of the world's most dangerous war zones”. Founded in 1993, the charity works with vulnerable children and communities in war torn areas; providing safe spaces, access to education, skills training and much more to ensure that children’s lives are not torn apart by war.
War Child International has multiple offices all over the world, protecting, educating, and empowering marginalised children.
We spend so much effort driving customers to our sites, maintaining their engagement and convincing them to invest in our products that there is a danger in the checkout becoming an afterthought. A checkout is ultimately where your customers go to commit to your product, and it would be a shame to get this far to fall short on out-of-the-box functionality.