CTI Digital blog

User experience (UX) is best described as:

The process of enhancing customer satisfaction and loyalty by improving the usability, ease of use and pleasure provided in the interaction between the customer and the product.

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‘Good’ UX will allow your customers to navigate easily through your online store or website, add products to their basket and proceed to checkout to purchase products or make a donation without friction. Optimising your UX in this way will improve your bottom line or your donation numbers, as you take away common online shopping frustrations.

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The season between Black Friday weekend and New Year is a huge opportunity for commerce businesses to boost their performance and increase sales. Here are our top Conversion Rate Optimisation (CRO) tools to get the most out of the holiday season. 

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During a recent experience mapping workshop, our User Experience and Digital Strategy teams were faced with an unusual challenge.

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I'm delighted to announce we’re finalists at the 2018 London eCommerce Awards! This adds to our previous success at the Drum Search Awards, Big Chip Awards, and The Recommended Agency Register Awards in 2018, taking home 3 wins! 

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I took part in the panel for UK Fast’s “Speed in E-commerce” live webinar last week. Hosted (geddit?) by UK Fast’s Managing Director, Jonathan Bowers, we discussed the importance of website speed for e-commerce retailers and how they can overcome any issues. It was a fast-paced discussion with all the panelists keen to express their views in a really short space of time. As I wasn’t able to share all of my considerations, I thought I’d throw them together in a blog post, so at least I can be satisfied that I’ve finally got my point across!

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In the current digital climate, ever-increasing online presence has led users to expect an optimised experience from all devices. Users, developers and corporations alike are prioritising mobile, in order to increase their reach. As such, it is vital to design any new site or web presence with mobile user experience at the forefront.

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In 2018, Google's search index moved to a mobile-first approach. This means all search results, regardless of the device you're using, will be shaped by how well the mobile version of the website is performing.

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May 2018 brings with it some major changes for the e-commerce world: eBay will begin overhauling its online “Shopfronts” to improve user experience. Rolling out the updates over several phases, eBay’s new design will champion a ‘Shop by Product’ approach.

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Google Analytics can provide valuable insights and strong, fact-based evidence to inform your strategic decisions. This can help you to make your website more relevant to your ideal customers. In order to create a good user experience, it’s important to gain this insight and understanding into who is using your site and what their goals may be.

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User Journeys are a way to map out how a person completes a task on your website. Mapping out the journey users take can highlight the reason a person came to your site, as well as touchpoints, pain points, and emotions experienced in each step they take. User Journeys are a key output of a sites discovery as they help stakeholders understand user behaviour and needs.

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