I took part in the panel for UK Fast’s “Speed in E-commerce” live webinar last week. Hosted (geddit?) by UK Fast’s Managing Director, Jonathan Bowers, we discussed the importance of website speed for e-commerce retailers and how they can overcome any issues. It was a fast-paced discussion with all the panelists keen to express their views in a really short space of time. As I wasn’t able to share all of my considerations, I thought I’d throw them together in a blog post, so at least I can be satisfied that I’ve finally got my point across!
In the current digital climate, ever-increasing online presence has led users to expect an optimised experience from all devices. Users, developers and corporations alike are prioritising mobile, in order to increase their reach. As such, it is vital to design any new site or web presence with mobile user experience at the forefront.
In 2018, Google's search index moved to a mobile-first approach. This means all search results, regardless of the device you're using, will be shaped by how well the mobile version of the website is performing.
Google Analytics can provide valuable insights and strong, fact-based evidence to inform your strategic decisions. This can help you to make your website more relevant to your ideal customers. In order to create a good user experience, it’s important to gain this insight and understanding into who is using your site and what their goals may be.
User Journeys are a way to map out how a person completes a task on your website. Mapping out the journey users take can highlight the reason a person came to your site, as well as touchpoints, pain points, and emotions experienced in each step they take. User Journeys are a key output of a sites discovery as they help stakeholders understand user behaviour and needs.
How consumers move through your website is down to so much more than the navigation bar sat on your home page. Modern day users are busy and aren’t willing to put in the time to find the information they need. By carefully designing your websites Information Architecture and Navigation functionalities you can delight users by helping them find what they need with minimal effort.