We've been investing in strategy and user experience for a while now. First we invested in talented people, then in advancing our process and software, and in early 2020 we opened a UX lab!
Making a donation is an emotional decision. A rise in charity fraud has lead to patrons demanding increased transparency. In particular on where their money is going and what challenges a charity is fighting against. Increase donations by ensuring that your website, most importantly your donation page, clearly states your core message - in plain, simple language.
To encourage donations, focus on answering potential-donors’ top questions and streamlining the donation process. Our design and UX experts have created this guide to best practices for charity websites. Learn how to optimise your donation page and improve your fundraising strategy.
User experience (UX) is best described as:
The process of enhancing customer satisfaction and loyalty by improving the usability, ease of use and pleasure provided in the interaction between the customer and the product.
‘Good’ UX will allow your customers to navigate easily through your online store or website, add products to their basket and proceed to checkout to purchase products or make a donation without friction. Optimising your UX in this way will improve your bottom line or your donation numbers, as you take away common online shopping frustrations.
The season between Black Friday weekend and New Year is a huge opportunity for commerce businesses to boost their performance and increase sales. Here are our top Conversion Rate Optimisation (CRO) tools to get the most out of the holiday season.
I took part in the panel for UK Fast’s “Speed in E-commerce” live webinar last week. Hosted (geddit?) by UK Fast’s Managing Director, Jonathan Bowers, we discussed the importance of website speed for e-commerce retailers and how they can overcome any issues. It was a fast-paced discussion with all the panelists keen to express their views in a really short space of time. As I wasn’t able to share all of my considerations, I thought I’d throw them together in a blog post, so at least I can be satisfied that I’ve finally got my point across!
In the current digital climate, ever-increasing online presence has led users to expect an optimised experience from all devices. Users, developers and corporations alike are prioritising mobile, in order to increase their reach. As such, it is vital to design any new site or web presence with mobile user experience at the forefront.
In 2018, Google's search index moved to a mobile-first approach. This means all search results, regardless of the device you're using, will be shaped by how well the mobile version of the website is performing.