During a recent experience mapping workshop, our User Experience and Digital Strategy teams were faced with an unusual challenge.
How to Produce Experience Maps for Non-Linear User Journeys (or Infinite Audiences)
2 August 2019, 16:53
Digital Consultancy
UX
London eCommerce Awards 3X Finalists!
10 August 2018, 10:47
Digital Marketing
Magento
UX
e-commerce
Event
Awards
Full Service
Umbraco
I'm delighted to announce we’re finalists at the 2018 London eCommerce Awards! This adds to our previous success at the Drum Search Awards, Big Chip Awards, and The Recommended Agency Register Awards in 2018, taking home 3 wins!
5 Speed Considerations for E-Commerce
1 August 2018, 10:55
Support
Magento
Web Applications
SEO
UX
e-commerce
Manchester
Shopify
I took part in the panel for UK Fast’s “Speed in E-commerce” live webinar last week. Hosted (geddit?) by UK Fast’s Managing Director, Jonathan Bowers, we discussed the importance of website speed for e-commerce retailers and how they can overcome any issues. It was a fast-paced discussion with all the panelists keen to express their views in a really short space of time. As I wasn’t able to share all of my considerations, I thought I’d throw them together in a blog post, so at least I can be satisfied that I’ve finally got my point across!
How to Design Mobile Sites with Users in Mind
8 June 2018, 10:45
Mobile Apps
Web Design
UX
Mobile-first
eBook Download
In the current digital climate, ever-increasing online presence has led users to expect an optimised experience from all devices. Users, developers and corporations alike are prioritising mobile, in order to increase their reach. As such, it is vital to design any new site or web presence with mobile user experience at the forefront.
Mobile First for SEO (What you need to know)
18 May 2018, 10:45
SEO
UX
Google
Update Release
Mobile-first
eBook Download
In 2018, Google's search index moved to a mobile-first approach. This means all search results, regardless of the device you're using, will be shaped by how well the mobile version of the website is performing.
May 2018 brings with it some major changes for the e-commerce world: eBay will begin overhauling its online “Shopfronts” to improve user experience. Rolling out the updates over several phases, eBay’s new design will champion a ‘Shop by Product’ approach.
Google Analytics can provide valuable insights and strong, fact-based evidence to inform your strategic decisions. This can help you to make your website more relevant to your ideal customers. In order to create a good user experience, it’s important to gain this insight and understanding into who is using your site and what their goals may be.
User Journeys are a way to map out how a person completes a task on your website. Mapping out the journey users take can highlight the reason a person came to your site, as well as touchpoints, pain points, and emotions experienced in each step they take. User Journeys are a key output of a sites discovery as they help stakeholders understand user behaviour and needs.
How to design a user-centred Information Architecture and Navigation
4 January 2018, 14:49
Web Design
QA
UX
How consumers move through your website is down to so much more than the navigation bar sat on your home page. Modern day users are busy and aren’t willing to put in the time to find the information they need. By carefully designing your websites Information Architecture and Navigation functionalities you can delight users by helping them find what they need with minimal effort.
2017 has been a great year for UX with cleaner, easier to use interfaces becoming common practise. Here are 4 of the trends I loved in web design during 2017.
