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The path to mapping user journeys

Digital Marketing UX

User Journeys are a way to map out how a person completes a task on your website. Mapping out the journey users take can highlight the reason a person came to your site, as well as touchpoints, pain points, and emotions experienced in each step they take. User Journeys are a key output of a sites discovery as they help stakeholders understand user behaviour and needs.

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How to design a user-centered Information Architecture and Navigation

Web Design UX Quality Assurance DATA

How consumers move through your website is down to so much more than the navigation bar sat on your home page. Modern day users are busy and aren’t willing to put in the time to find the information they need. By carefully designing your websites Information Architecture and Navigation functionalities you can delight users by helping them find what they need with minimal effort.

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Best of UX in 2017

Web Design UX

2017 has been a great year for UX with cleaner, easier to use interfaces becoming common practise. Here are 4 of the trends I loved in web design during 2017.

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How to get started with user research planning

Web Design UX

Understanding your users is the key to delivering the best solution for potential customers. Conducting user research provides you with the tools to create a better user experience and ensure your website fully supports your business requirements.  

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Do you like Piña Coladas? We sure do!

Digital Marketing Web Development Web Design Web Applications UX

When our client Pernod Ricard asked us to re-build the Piña Colada Day website, we were all pretty excited here at CTI. With less than week to go (at the time of writing this blog) until Piña Colada day we can almost taste the Malibu!

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War Child UK's new site launch in just 3 weeks

Drupal Web Development Drupal Planet UX

War Child UK describes itself as “a small charity that protects children living in some of the world's most dangerous war zones”. Founded in 1993, the charity works with vulnerable children and communities in war torn areas; providing safe spaces, access to education, skills training and much more to ensure that children’s lives are not torn apart by war.

War Child International has multiple offices all over the world, protecting, educating, and empowering marginalised children.

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6 steps to a frictionless subscription checkout


We spend so much effort driving customers to our sites, maintaining their engagement and convincing them to invest in our products that there is a danger in the checkout becoming an afterthought. A checkout is ultimately where your customers go to commit to your product, and it would be a shame to get this far to fall short on out-of-the-box functionality.

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