Magento Business Intelligence (BI) is a cloud-based system that can unify all of your data sources and analytics software insights. Even if a team are using multiple different KPIs, Magento BI can provide “a single source of truth” for all. It was rebranded from Magento Analytics in 2016, to reflect its superiority over traditional analytic software, as it offers a holistic view of all company data.
Google Analytics can provide valuable insights and strong, fact-based evidence to inform your strategic decisions. This can help you to make your website more relevant to your ideal customers. In order to create a good user experience, it’s important to gain this insight and understanding into who is using your site and what their goals may be.