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  • Add ons and secret weapons to increase conversions

As the Black Friday and Christmas shopping season quickly approaches, ensure your commerce store is ready for the peak season rush. 

Our commerce experts have put together a comprehensive list of front-end add-ons and extensions that you can use to enhance your online store and remove frustrations at keytouch points.


Checkout enhancements: make it easier for your customers to make a purchase

Apple Pay: one-click purchasing made easy

One of the world’s most popular devices, give your customers a way to pay that they know and trust. The current digital climate has led to users having an ever-increasing online presence which in turn has led to an expectation of an optimised user experience across all devices. This can easily be achieved by using one device for multiple actions.


  • One-click purchasing gives users the ability to buy products straight from their mobile device 

  • Remove customer buying frustrations by allowing customers to use services like Apple Pay for easy purchase

Discover Apple Pay


Postcode Lookup Feature

Customers don’t want to spend hours filling out lengthy forms at checkout, especially if they are a repeat customer.

Integrating a Postcode Lookup Feature onto your store will:

  • Allow for a fully responsive and auto-completion form
  • Give you access to a comprehensive database to pull global addressed from

Discover our Drupal Address Module here or the ClickToAddress integrations below.

Discover ClickToAddress


Buy Now, Pay Later With Klarna

As the biggest payment gateway provider in Europe, Klarna offers direct payments, pay after delivery options and instalment plans in a smooth one-click purchase experience that lets consumers pay when and how they prefer to.


  • The Buy Now and Pay Later options makes it easier for your customers to buy online, spreading the monthly costs of their larger basket size and drive your conversions.

Discover Klarna



Increase conversions: simple yet invaluable add-ons

Pop-ups for exclusive deals

Pop-ups are a quick way to ensure your customers defiantly see a piece of information. Collecting data this way is a quick and easy solution to building your marketing database so you can nurture your leads and repeat customers into converting time and time again


  • Build email lists with a newsletter registration
  • Provide discount codes after certain actions to increase sales
  • Drive awareness of certain products


Discover Free Pop-Up Creation Software



BodyBuilding Warehouse using pop-ups for exclusive deals



Personalisation; a unique User Experience

Make your customers shopping experience more enjoyable by providing them with personalised recommendations and abandon basket messages. Nosto uses advanced AI technology to analyse a users omni-channel retail journey to empower retailers to deliver 1:1 personalised shopping experiences across every customer touchpoint.


  • Product recommendations
  • Omni-channel experiences
  • Cross-category recommendations
  • Customers feel understood by your brand

Discover Nosto


Product Reviews; build brand loyalty

Product Reviews give your brand reliability and trustworthiness in the increasing competitive commerce market. 


  • Build trust and engagement with your brand that your customers can truly believe in
  • Not only will your brand appear more trustworthy to your customers you will be able to make informed adaptations to customers’ experiences which will improve SEO, increase traffic and boost sales.

Check out CTI and Nublue's commerce partners below for Product Review options.

Discover TrustPilot Discover Feefo Discover Yotpo




Chatbots for instant support

Your customers are now not only shopping on the move, but they are also shopping 24/7. Having the ability to respond to customer queries whatever the time or day is becoming an expectation of the modern online shopper.


  • Online chatbots allow you to be present for customer’s problems whenever they arise, providing seamless support
  • Not only used for support, chatbots can also be used to qualify leads while your sales reps are offline, routing them to and booking demos on their behalf.

Discover Intercom


Site-Wide Optimisation: data is your new best friend


Hotjar is a behaviour analytics and user feedback service that helps you understand the behaviour of your users on your website. It has the ability to record customer interactions on your site and show surveys to your users to help find out what they need from your site.

Discover Hotjar



Hotjar heatmaps of user behaviour




Google Optimize

Easily run free tests on your website to test new features or ideas that may benefit your customers and your business. 

  • Create A/B tests for various features on your website, from the CTA buttons to the colours of the hero elements 
  • Customise your website experience to suit each type of target audience and increase conversions.

Discover Google Optimise


Bonus Feature: Google Tag Manager

Not explicitly an add-on, Google Tag Manager allows you easily many and implement some of the add-ons discussed above. Take the hassle out of implementing these features and other code fragments, also known as tags, to your website. Google Tag Manager can also be used inline with other Google tracking and optimisation services like Google Ads and Google Analytics.

Discover Google Tag Manager


Interested in integrating some of the features on this list? We work closely with our clients to ensure they are always aware of the latest tech. Get in touch with our commerce experts to discuss how we can improve your conversion rates.

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