Sorry for all the TWI's (Three World Initialisms!). But if you work in SEO, or own a website, these are important terms. Keep reading and we'll explain all.
Are you an expert in SEO or a Google fledgling when it comes to eCommerce businesses? Take our quiz to find out.
SEO, Content & Coronavirus: Keep Optimising to Give The World What It Needs
24 April 2020, 08:41
Digital Marketing
CMS Websites
SEO
Commerce
Content Marketing
After seeing a rise in search volume for ‘SEO’ itself, I had been planning to write a blog post that explains what SEO is and how it works. Aligning myself to the firm marketing adage of ‘giving your audience what they need’, I planned to create the content to answer the most common questions.
But a lot has changed since I undertook my initial planning of this post. Coronavirus (COVID-19) has caused upheaval, confusion and devastation for so many people, worldwide. But you don’t need me to tell you this. I decided that it would be most useful to respond to questions about SEO specifically during the coronavirus pandemic.
How to upskill your digital marketing team in 2020
5 February 2020, 16:19
Digital Strategy
Digital Marketing
SEO
Commerce
Event
Advertising
The UK is facing a digital skills gap. This makes it more important than ever to ensure that your digital marketing team continually improves their skills, to keep up your business's productivity. Learning should be a continuous process for your staff. However, with our modern busy lives, it's often hard to find the time to learn these new skills.
Where We’ve Been and Where We’re Going: SEO Trends in 2020
20 January 2020, 11:00
Digital Strategy
Digital Marketing
SEO
2019 announced that ‘SEO is dead’. Zero-click results swarm Google search engine rankings. The BERT algorithm update will make SEO redundant. It seems like SEO will be dead and buried before the end of 2020... but is this really the case?
How to increase your Conversion Rates before Black Friday and Christmas Shopping Season
25 October 2019, 08:50
Web Design
SEO
UX
Commerce
Analytics
Accessibility
The season between Black Friday weekend and New Year is a huge opportunity for commerce businesses to boost their performance and increase sales. Here are our top Conversion Rate Optimisation (CRO) tools to get the most out of the holiday season.
As the holiday season approaches, online shoppers will spend an average of £286 on presents for their loved ones. Spotlight your products and services, to maximise visibility throughout the busy present-hunting period.
What Google's ‘Medic Update’ means for your Website Content in 2019
13 December 2018, 11:08
Digital Marketing
SEO
Content Marketing
Google update their algorithms several times each year, in order to present searchers with the most relevant and trustworthy results. Get ahead of competitors this coming year by focusing on authoritative, quality content.
The Talk of Manchester (TOM) is dedicated to bringing businesses together in the North West. Offering networking opportunities across industries, they hope to encourage new contacts, new partnerships, and newfound knowledge. By running annual awards, TOM hope to recognise some of the industry-leading work that emanates from this great northern city.
