The season between Black Friday weekend and New Year is a huge opportunity for commerce businesses to boost their performance and increase sales. Here are our top Conversion Rate Optimisation (CRO) tools to get the most out of the holiday season.
How to increase your Conversion Rates before Black Friday and Christmas Shopping Season
25 October 2019, 08:50
Web Design
SEO
UX
e-commerce
Black Friday
Lead Generation
Analytics
Mobile-first
Accessibility
As the holiday season approaches, online shoppers will spend an average of £286 on presents for their loved ones. Spotlight your products and services, to maximise visibility throughout the busy present-hunting period.
What Google's ‘Medic Update’ means for your Website Content in 2019
13 December 2018, 11:08
Digital Marketing
SEO
Content Marketing
Google update their algorithms several times each year, in order to present searchers with the most relevant and trustworthy results. Get ahead of competitors this coming year by focusing on authoritative, quality content.
Vote Now for the Talk of Manchester Awards
28 September 2018, 15:03
SEO
Manchester
Awards
Full Service
The Talk of Manchester (TOM) is dedicated to bringing businesses together in the North West. Offering networking opportunities across industries, they hope to encourage new contacts, new partnerships, and newfound knowledge. By running annual awards, TOM hope to recognise some of the industry-leading work that emanates from this great northern city.
Competition in online retail is fierce. With multiple retailers bidding on the same keywords, organic visibility can help you break through the noise. That's why harnessing organic search traffic is the foundation of a successful e-commerce website. When online shoppers are seeking something specific, it is vital that your products and services are readily visible to this target audience.
5 Speed Considerations for E-Commerce
1 August 2018, 10:55
Support
Magento
Web Applications
SEO
UX
e-commerce
Manchester
Shopify
I took part in the panel for UK Fast’s “Speed in E-commerce” live webinar last week. Hosted (geddit?) by UK Fast’s Managing Director, Jonathan Bowers, we discussed the importance of website speed for e-commerce retailers and how they can overcome any issues. It was a fast-paced discussion with all the panelists keen to express their views in a really short space of time. As I wasn’t able to share all of my considerations, I thought I’d throw them together in a blog post, so at least I can be satisfied that I’ve finally got my point across!
Mobile First for SEO (What you need to know)
18 May 2018, 10:45
SEO
UX
Google
Update Release
Mobile-first
eBook Download
In 2018, Google's search index moved to a mobile-first approach. This means all search results, regardless of the device you're using, will be shaped by how well the mobile version of the website is performing.
SEO & PPC Training Day Takeaways
13 March 2018, 16:23
Digital Marketing
SEO
Manchester
Event
Training Day
Content Marketing
PPC
Lead Generation
Advertising
Youtube
Update: Pre-registration for 2019 is now open. Signup here.
I attended the SEO and PPC training event at CTI digital. As a relative novice, I was eased into understanding the technical aspects, which underlie everyday tasks, that we take for granted. I was delighted to come away from the day having experienced several lightbulb moments.
The nominations for The Drum Search Awards were released on Friday the 9th March with CTI Digital scooping up two nominations for SEO.
I was lucky enough to talk at the inaugural Manyminds Give It A Go Conference last Friday which featured a wide range of speakers from across the SEO and digital marketing industry.
