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How to upskill your digital marketing team in 2020

Digital Consultancy Digital Marketing SEO e-commerce Manchester Event PPC Lead Generation Advertising

The UK is facing a digital skills gap. This makes it more important than ever to ensure that your digital marketing team continually improves their skills, to keep up your business's productivity. Learning should be a continuous process for your staff. However, with our modern busy lives, it's often hard to find the time to learn these new skills. 

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Where We’ve Been and Where We’re Going: SEO Trends in 2020

Digital Consultancy Digital Marketing SEO

2019 announced that ‘SEO is dead’. Zero-click results swarm Google search engine rankings. The BERT algorithm update will make SEO redundant. It seems like SEO will be dead and buried before the end of 2020... but is this really the case?

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How to increase your Conversion Rates before Black Friday and Christmas Shopping Season

Web Design SEO UX e-commerce Black Friday Lead Generation Analytics Mobile-first Accessibility

The season between Black Friday weekend and New Year is a huge opportunity for commerce businesses to boost their performance and increase sales. Here are our top Conversion Rate Optimisation (CRO) tools to get the most out of the holiday season. 

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SEO Quick Fixes to Increase Holiday Season Sales

SEO e-commerce

As the holiday season approaches, online shoppers will spend an average of £286 on presents for their loved ones. Spotlight your products and services, to maximise visibility throughout the busy present-hunting period.

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What Google's ‘Medic Update’ means for your Website Content in 2019

Digital Marketing SEO Content Marketing

Google update their algorithms several times each year, in order to present searchers with the most relevant and trustworthy results. Get ahead of competitors this coming year by focusing on authoritative, quality content. 

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Vote Now for the Talk of Manchester Awards

SEO Manchester Awards Full Service

The Talk of Manchester (TOM) is dedicated to bringing businesses together in the North West. Offering networking opportunities across industries, they hope to encourage new contacts, new partnerships, and newfound knowledge. By running annual awards, TOM hope to recognise some of the industry-leading work that emanates from this great northern city.

 

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Essential SEO Tips for E-Commerce

Digital Marketing SEO e-commerce Google

Competition in online retail is fierce. With multiple retailers bidding on the same keywords, organic visibility can help you break through the noise. That's why harnessing organic search traffic is the foundation of a successful e-commerce website. When online shoppers are seeking something specific, it is vital that your products and services are readily visible to this target audience.

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5 Speed Considerations for E-Commerce

Support Magento Web Applications SEO UX e-commerce Manchester Shopify

I took part in the panel for UK Fast’s “Speed in E-commerce” live webinar last week. Hosted (geddit?) by UK Fast’s Managing Director, Jonathan Bowers, we discussed the importance of website speed for e-commerce retailers and how they can overcome any issues. It was a fast-paced discussion with all the panelists keen to express their views in a really short space of time. As I wasn’t able to share all of my considerations, I thought I’d throw them together in a blog post, so at least I can be satisfied that I’ve finally got my point across!

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Mobile First for SEO (What you need to know)

SEO UX Google Update Release Mobile-first eBook Download

In 2018, Google's search index moved to a mobile-first approach. This means all search results, regardless of the device you're using, will be shaped by how well the mobile version of the website is performing.

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SEO & PPC Training Day Takeaways

Digital Marketing SEO Manchester Event Training Day Content Marketing PPC Lead Generation Advertising Youtube

Update: Pre-registration for 2019 is now open. Signup here.

 

I attended the SEO and PPC training event at CTI digital. As a relative novice, I was eased into understanding the technical aspects, which underlie everyday tasks, that we take for granted. I was delighted to come away from the day having experienced several lightbulb moments.

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