University websites host a vast quantity of content, aimed at a diverse audience. Higher education (HE) institutions are huge organisations, often operating as isolated departments or faculties. We have seen how this organisational structure can disrupt clear communication between a university and its students online.
Google update their algorithms several times each year, in order to present searchers with the most relevant and trustworthy results. Get ahead of competitors this coming year by focusing on authoritative, quality content.
Supercharged Commerce was a half-day seminar, teaching retailers how to attract, convert and retain more customers than ever before. We’ve put together the top 5 biggest takeaways from the day. You can also watch most of the talks on Youtube. Subscribe to our email updates to find out about future events.
Update: Pre-registration for 2019 is now open. Signup here.
I attended the SEO and PPC training event at CTI digital. As a relative novice, I was eased into understanding the technical aspects, which underlie everyday tasks, that we take for granted. I was delighted to come away from the day having experienced several lightbulb moments.
Email isn’t dead! But the days of sending out blast campaigns to your full contact list are long gone. Nowadays, email remains an important part of any marketing strategy, as boosting open rates and click through rates still require some effort.