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SEO, Content & Coronavirus: Keep Optimising to Give The World What It Needs

Digital Marketing CMS Websites SEO Commerce Content Marketing

After seeing a rise in search volume for ‘SEO’ itself, I had been planning to write a blog post that explains what SEO is and how it works. Aligning myself to the firm marketing adage of ‘giving your audience what they need’, I planned to create the content to answer the most common questions.

But a lot has changed since I undertook my initial planning of this post. Coronavirus (COVID-19) has caused upheaval, confusion and devastation for so many people, worldwide. But you don’t need me to tell you this. I decided that it would be most useful to respond to questions about SEO specifically during the coronavirus pandemic. 

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Content Strategy for Higher Education Institutions

Web Design Content Marketing Higher Education

University websites host a vast quantity of content, aimed at a diverse audience. Higher education (HE) institutions are huge organisations, often operating as isolated departments or faculties. We have seen how this organisational structure can disrupt clear communication between a university and its students online.

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What Google's ‘Medic Update’ means for your Website Content in 2019

Digital Marketing SEO Content Marketing

Google update their algorithms several times each year, in order to present searchers with the most relevant and trustworthy results. Get ahead of competitors this coming year by focusing on authoritative, quality content. 

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5 Lessons from #Supercommerce

Digital Marketing Content Marketing Advertising

Supercharged Commerce was a half-day seminar, teaching retailers how to attract, convert and retain more customers than ever before. We’ve put together the top 5 biggest takeaways from the day. You can also watch most of the talks on Youtube. Subscribe to our email updates to find out about future events.

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SEO & PPC Training Day Takeaways

Digital Marketing SEO Event Content Marketing Advertising

Update: Pre-registration for 2019 is now open. Signup here.

 

I attended the SEO and PPC training event at CTI digital. As a relative novice, I was eased into understanding the technical aspects, which underlie everyday tasks, that we take for granted. I was delighted to come away from the day having experienced several lightbulb moments.

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Six Tips to Gain More Email Clicks!

Digital Marketing Content Marketing

Email isn’t dead! But the days of sending out blast campaigns to your full contact list are long gone. Nowadays, email remains an important part of any marketing strategy, as boosting open rates and click through rates still require some effort.

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