CTI Digital blog

The General Data Protection Regulation (GDPR) comes into force across the EU on May 25th 2018. The intention is to “create a landscape of consistency”, providing individuals with more control over how organisations use their personal data and enhancing privacy as a human right.

As deadline day draws nearer, it's vital to ensure that you are fully informed and prepared for compliance. So here's a reminder of the important changes, what effect they will have and some unavoidable actions that we all must take. 

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The #dotmailersummit was back again for 2018, and it was bigger and better than ever before. With 1200 attendees, it was a packed day. Inspiration was a key theme, with many talks focused around the psychology of marketing and consumers. Here are our 4 biggest inspirational takeaways from the day:

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Supercharged Commerce was a half-day seminar, teaching retailers how to attract, convert and retain more customers than ever before. We’ve put together the top 5 biggest takeaways from the day. You can also watch most of the talks on Youtube. Subscribe to our email updates to find out about future events.

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I attended the SEO and PPC training event at CTI digital. As a relative novice, I was eased into understanding the technical aspects, which underlie everyday tasks, that we take for granted. I was delighted to come away from the day having experienced several lightbulb moments.

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User Journeys are a way to map out how a person completes a task on your website. Mapping out the journey users take can highlight the reason a person came to your site, as well as touchpoints, pain points, and emotions experienced in each step they take. User Journeys are a key output of a sites discovery as they help stakeholders understand user behaviour and needs.

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Prolific North Live is back for the third year and so are we! Over 120 exhibitors and +4000 attendees are predicted to attend the largest conference showcasing businesses based in the North of England.

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What an interesting year it’s been for CTI in 2017. We’ve had plenty of things to celebrate and have seen huge growth this year on the back of a range of new and existing client wins.

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The upcoming Public Sector Show in Manchester showcases the latest government key policy updates from industry leaders. 1,300 public sector businesses will be attending to learn from best practice case studies and to satisfy their procurement needs to deliver smarter and more efficient public services. As providers for London.gov, we’re attending to share our latest insights and catch up with existing partners.

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The evolution of Black Friday

At Ecom Expo London 2017 Raja Ray, Director of products and solutions at Verifone, recalled that 5 years ago Black Friday was unknown in England. The first few years retailers were battered by unprecedented demand, leading to crashed websites and detrimental logistic failures.

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I was lucky enough to talk at the inaugural Manyminds Give It A Go Conference last Friday which featured a wide range of speakers from across the SEO and digital marketing industry. 

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