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Google Text Ad Limits: August 2018 Update

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Google has recently rolled out a new feature that allows users to add a 3rd title line and 2nd description to text ads. This feature will be available to use for all advertisers from the end of August 2018. The update will allow businesses to identify themselves effectively and test different combinations of ad copy, whilst leaving room for unique selling points in that make-or-break title space.

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London eCommerce Awards 3X Finalists!

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I'm delighted to announce we’re finalists at the 2018 London eCommerce Awards! This adds to our previous success at the Drum Search Awards, Big Chip Awards, and The Recommended Agency Register Awards in 2018, taking home 3 wins! 

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Microsoft Azure: The Benefits of Integration

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In the modern workplace, integrating your digital tools has become a necessity. Customer Relationship Management (CRM) systems, like Dynamics 365, provide a huge network of applications often used in isolation. But, like most things at CTI, we believe tools work best when they work together.

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Targeting Generation Z for Universities

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The age parameters of ‘Generation Z’ vary by source, but they are widely considered to be born between 1995 and 2012. This points to anyone aged between 6 and 23, accounting for the majority of current university starters. Whilst many universities are still catering to Millennials, it’s time to update marketing tactics to target the most relevant demographic.

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GDPR: Countdown to Compliance

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The General Data Protection Regulation (GDPR) comes into force across the EU on May 25th 2018. The intention is to “create a landscape of consistency”, providing individuals with more control over how organisations use their personal data and enhancing privacy as a human right.

As deadline day draws nearer, it's vital to ensure that you are fully informed and prepared for compliance. So here's a reminder of the important changes, what effect they will have and some unavoidable actions that we all must take. 

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Inspiration from #dotmailersummit 2018

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The #dotmailersummit was back again for 2018, and it was bigger and better than ever before. With 1200 attendees, it was a packed day. Inspiration was a key theme, with many talks focused around the psychology of marketing and consumers. Here are our 4 biggest inspirational takeaways from the day:

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5 Lessons from #Supercommerce

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Supercharged Commerce was a half-day seminar, teaching retailers how to attract, convert and retain more customers than ever before. We’ve put together the top 5 biggest takeaways from the day. You can also watch most of the talks on Youtube. Subscribe to our email updates to find out about future events.

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SEO & PPC Training Day Takeaways

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I attended the SEO and PPC training event at CTI digital. As a relative novice, I was eased into understanding the technical aspects, which underlie everyday tasks, that we take for granted. I was delighted to come away from the day having experienced several lightbulb moments.

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The path to mapping user journeys

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User Journeys are a way to map out how a person completes a task on your website. Mapping out the journey users take can highlight the reason a person came to your site, as well as touchpoints, pain points, and emotions experienced in each step they take. User Journeys are a key output of a sites discovery as they help stakeholders understand user behaviour and needs.

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Prolific North Live 2018

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Prolific North Live is back for the third year and so are we! Over 120 exhibitors and +4000 attendees are predicted to attend the largest conference showcasing businesses based in the North of England.

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