We’re thrilled to be sponsoring Manchester Digital’s Conference and BBQ on the 27th June (Next Thursday!).
Google update their algorithms several times each year, in order to present searchers with the most relevant and trustworthy results. Get ahead of competitors this coming year by focusing on authoritative, quality content.
Competition in online retail is fierce. With multiple retailers bidding on the same keywords, organic visibility can help you break through the noise. That's why harnessing organic search traffic is the foundation of a successful e-commerce website. When online shoppers are seeking something specific, it is vital that your products and services are readily visible to this target audience.
Google has recently rolled out a new feature that allows users to add a 3rd title line and 2nd description to text ads. This feature will be available to use for all advertisers from the end of August 2018. The update will allow businesses to identify themselves effectively and test different combinations of ad copy, whilst leaving room for unique selling points in that make-or-break title space.
In the modern workplace, integrating your digital tools has become a necessity. Customer Relationship Management (CRM) systems, like Dynamics 365, provide a huge network of applications often used in isolation. But, like most things at CTI, we believe tools work best when they work together.
The age parameters of ‘Generation Z’ vary by source, but they are widely considered to be born between 1995 and 2012. This points to anyone aged between 6 and 23, accounting for the majority of current university starters. Whilst many universities are still catering to Millennials, it’s time to update marketing tactics to target the most relevant demographic.