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Commerce Cheat Sheet: Add-ons and Secret Weapons to Increase Conversions

Magento e-commerce Black Friday Advertising Analytics

As the Black Friday and Christmas shopping season quickly approaches, ensure your commerce store is ready for the peak season rush. 

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Advanced Paid Social Tactics you should be using right now

PPC Lead Generation Advertising

It’s important to consider the full customer journey when designing your digital advertising for Facebook, Twitter, Instagram and LinkedIn. Don’t just focus on pre-sales. Targeting an existing customer base gives you the opportunity to build loyalty and advocacy: turn buyers into promoters and your PPC investment will pay for itself! With that in mind, here are our best tactics to increase your return on investment with existing and new users on Facebook.

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Last Minute Black Friday Tips

Web Design e-commerce Black Friday Advertising

It's here! Black Friday spreads far beyond its 'Friday' namesake. With consumers expecting more from the annual discount period, here are our top tips for a successful sale:

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How to Optimise your Google Shopping Ads

e-commerce Google PPC Advertising eBook Download

The Consumer Decision Journey is changing. As such, users’ expectations from search results have evolved, and marketers must adapt their adverts according to users’ new behaviours. Google is built to recognise intention and, as a result, it can offer smarter personalised search results, based on what Google knows users will like.

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Inspiration from #dotmailersummit 2018

Digital Marketing Event Lead Generation Advertising

The #dotmailersummit was back again for 2018, and it was bigger and better than ever before. With 1200 attendees, it was a packed day. Inspiration was a key theme, with many talks focused around the psychology of marketing and consumers. Here are our 4 biggest inspirational takeaways from the day:

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5 Lessons from #Supercommerce

Digital Marketing Manchester Training Day Content Marketing PPC Lead Generation Advertising Youtube

Supercharged Commerce was a half-day seminar, teaching retailers how to attract, convert and retain more customers than ever before. We’ve put together the top 5 biggest takeaways from the day. You can also watch most of the talks on Youtube. Subscribe to our email updates to find out about future events.

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SEO & PPC Training Day Takeaways

Digital Marketing SEO Manchester Event Training Day Content Marketing PPC Lead Generation Advertising Youtube

Update: Pre-registration for 2019 is now open. Signup here.

 

I attended the SEO and PPC training event at CTI digital. As a relative novice, I was eased into understanding the technical aspects, which underlie everyday tasks, that we take for granted. I was delighted to come away from the day having experienced several lightbulb moments.

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eCommerce at Christmas: 4 Online Advertising Tips

Digital Marketing e-commerce Advertising

A lot of people refuse to think about Christmas until opening the first window of their advent calendar. However, for retailers, the Christmas period seems to start earlier and earlier every year. 

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Can social translate into sales?

Digital Marketing e-commerce Advertising Community

Can social translate into sales? If the brand, product and community all come together, the answer is an overwhelming YES.

In our experience, social media can be a powerful tool in a digital marketing campaign for e-commerce.

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