We know that emotions influence our purchases, it’s at the core of consumer decision making both online and offline.
How To Write Emotionally Charged Ad Copy And Improve Ad Performance
26 June 2020, 15:09
Digital Strategy
Digital Marketing
Advertising
CTI Digital: Official Facebook Marketing Partners
7 May 2020, 10:40
Digital Strategy
Digital Marketing
Advertising
With an increasing interest in social advertising activity from existing and new clients, and new hires providing us with more resources, we have doubled down on our efforts to improve continually.
How to upskill your digital marketing team in 2020
5 February 2020, 16:19
Digital Strategy
Digital Marketing
SEO
Commerce
Event
Advertising
The UK is facing a digital skills gap. This makes it more important than ever to ensure that your digital marketing team continually improves their skills, to keep up your business's productivity. Learning should be a continuous process for your staff. However, with our modern busy lives, it's often hard to find the time to learn these new skills.
Commerce Cheat Sheet: Add-ons and Secret Weapons to Increase Conversions
1 November 2019, 10:31
Magento
Commerce
Advertising
Analytics
As the Black Friday and Christmas shopping season quickly approaches, ensure your commerce store is ready for the peak season rush.
It’s important to consider the full customer journey when designing your digital advertising for Facebook, Twitter, Instagram and LinkedIn. Don’t just focus on pre-sales. Targeting an existing customer base gives you the opportunity to build loyalty and advocacy: turn buyers into promoters and your PPC investment will pay for itself! With that in mind, here are our best tactics to increase your return on investment with existing and new users on Facebook.
It's here! Black Friday spreads far beyond its 'Friday' namesake. With consumers expecting more from the annual discount period, here are our top tips for a successful sale:
The Consumer Decision Journey is changing. As such, users’ expectations from search results have evolved, and marketers must adapt their adverts according to users’ new behaviours. Google is built to recognise intention and, as a result, it can offer smarter personalised search results, based on what Google knows users will like.
The #dotmailersummit was back again for 2018, and it was bigger and better than ever before. With 1200 attendees, it was a packed day. Inspiration was a key theme, with many talks focused around the psychology of marketing and consumers. Here are our 4 biggest inspirational takeaways from the day:
Supercharged Commerce was a half-day seminar, teaching retailers how to attract, convert and retain more customers than ever before. We’ve put together the top 5 biggest takeaways from the day. You can also watch most of the talks on Youtube. Subscribe to our email updates to find out about future events.
SEO & PPC Training Day Takeaways
13 March 2018, 16:23
Digital Marketing
SEO
Event
Content Marketing
Advertising
Update: Pre-registration for 2019 is now open. Signup here.
I attended the SEO and PPC training event at CTI digital. As a relative novice, I was eased into understanding the technical aspects, which underlie everyday tasks, that we take for granted. I was delighted to come away from the day having experienced several lightbulb moments.
