It’s important to consider the full customer journey when designing your digital advertising for Facebook, Twitter, Instagram and LinkedIn. Don’t just focus on pre-sales. Targeting an existing customer base gives you the opportunity to build loyalty and advocacy: turn buyers into promoters and your PPC investment will pay for itself! With that in mind, here are our best tactics to increase your return on investment with existing and new users on Facebook.
Advanced Paid Social Tactics you should be using right now
28 February 2019, 11:32
PPC
Lead Generation
Advertising
Last Minute Black Friday Tips
19 November 2018, 15:35
Web Design
e-commerce
Black Friday
Advertising
It's here! Black Friday spreads far beyond its 'Friday' namesake. With consumers expecting more from the annual discount period, here are our top tips for a successful sale:
How to Optimise your Google Shopping Ads
1 June 2018, 10:45
e-commerce
Google
PPC
Advertising
eBook Download
The Consumer Decision Journey is changing. As such, users’ expectations from search results have evolved, and marketers must adapt their adverts according to users’ new behaviours. Google is built to recognise intention and, as a result, it can offer smarter personalised search results, based on what Google knows users will like.
Inspiration from #dotmailersummit 2018
23 April 2018, 16:23
Digital Marketing
Event
Lead Generation
Advertising
The #dotmailersummit was back again for 2018, and it was bigger and better than ever before. With 1200 attendees, it was a packed day. Inspiration was a key theme, with many talks focused around the psychology of marketing and consumers. Here are our 4 biggest inspirational takeaways from the day:
5 Lessons from #Supercommerce
22 March 2018, 12:24
Digital Marketing
Manchester
Training Day
Content Marketing
PPC
Lead Generation
Advertising
Youtube
Supercharged Commerce was a half-day seminar, teaching retailers how to attract, convert and retain more customers than ever before. We’ve put together the top 5 biggest takeaways from the day. You can also watch most of the talks on Youtube. Subscribe to our email updates to find out about future events.
SEO & PPC Training Day Takeaways
13 March 2018, 16:23
Digital Marketing
SEO
Manchester
Event
Training Day
Content Marketing
PPC
Lead Generation
Advertising
Youtube
Update: Pre-registration for 2019 is now open. Signup here.
I attended the SEO and PPC training event at CTI digital. As a relative novice, I was eased into understanding the technical aspects, which underlie everyday tasks, that we take for granted. I was delighted to come away from the day having experienced several lightbulb moments.
eCommerce at Christmas: 4 Online Advertising Tips
31 October 2014, 16:43
Digital Marketing
e-commerce
Advertising
A lot of people refuse to think about Christmas until opening the first window of their advent calendar. However, for retailers, the Christmas period seems to start earlier and earlier every year.
Can social translate into sales?
6 November 2013, 17:17
Digital Marketing
e-commerce
Advertising
Community
Can social translate into sales? If the brand, product and community all come together, the answer is an overwhelming YES.
In our experience, social media can be a powerful tool in a digital marketing campaign for e-commerce.
