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How To Write Emotionally Charged Ad Copy And Improve Ad Performance

Digital Strategy Digital Marketing Advertising

We know that emotions influence our purchases, it’s at the core of consumer decision making both online and offline. 

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CTI Digital: Official Facebook Marketing Partners

Digital Strategy Digital Marketing Advertising

With an increasing interest in social advertising activity from existing and new clients, and new hires providing us with more resources, we have doubled down on our efforts to improve continually. 

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How to upskill your digital marketing team in 2020

Digital Strategy Digital Marketing SEO Commerce Event Advertising

The UK is facing a digital skills gap. This makes it more important than ever to ensure that your digital marketing team continually improves their skills, to keep up your business's productivity. Learning should be a continuous process for your staff. However, with our modern busy lives, it's often hard to find the time to learn these new skills. 

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Commerce Cheat Sheet: Add-ons and Secret Weapons to Increase Conversions

Magento Commerce Advertising Analytics

As the Black Friday and Christmas shopping season quickly approaches, ensure your commerce store is ready for the peak season rush. 

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Advanced Paid Social Tactics you should be using right now

Advertising

It’s important to consider the full customer journey when designing your digital advertising for Facebook, Twitter, Instagram and LinkedIn. Don’t just focus on pre-sales. Targeting an existing customer base gives you the opportunity to build loyalty and advocacy: turn buyers into promoters and your PPC investment will pay for itself! With that in mind, here are our best tactics to increase your return on investment with existing and new users on Facebook.

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Last Minute Black Friday Tips

Web Design Commerce Advertising

It's here! Black Friday spreads far beyond its 'Friday' namesake. With consumers expecting more from the annual discount period, here are our top tips for a successful sale:

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How to Optimise your Google Shopping Ads

Commerce Advertising

The Consumer Decision Journey is changing. As such, users’ expectations from search results have evolved, and marketers must adapt their adverts according to users’ new behaviours. Google is built to recognise intention and, as a result, it can offer smarter personalised search results, based on what Google knows users will like.

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Inspiration from #dotmailersummit 2018

Digital Marketing Event Advertising

The #dotmailersummit was back again for 2018, and it was bigger and better than ever before. With 1200 attendees, it was a packed day. Inspiration was a key theme, with many talks focused around the psychology of marketing and consumers. Here are our 4 biggest inspirational takeaways from the day:

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5 Lessons from #Supercommerce

Digital Marketing Content Marketing Advertising

Supercharged Commerce was a half-day seminar, teaching retailers how to attract, convert and retain more customers than ever before. We’ve put together the top 5 biggest takeaways from the day. You can also watch most of the talks on Youtube. Subscribe to our email updates to find out about future events.

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SEO & PPC Training Day Takeaways

Digital Marketing SEO Event Content Marketing Advertising

Update: Pre-registration for 2019 is now open. Signup here.

 

I attended the SEO and PPC training event at CTI digital. As a relative novice, I was eased into understanding the technical aspects, which underlie everyday tasks, that we take for granted. I was delighted to come away from the day having experienced several lightbulb moments.

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