A more and more popular thing in the business world is for brands to have sub brands, a good example of this is Adidas and Adidas Original, Quicksilver have Roxy and the whole of Virgin! Virgin is the perfect example of creating a brand and using it for many different purposes. The Virgin Group is a very strong brand, founded on strong values such as changing the industry they are in, quality products/services, good value for money, innovation, competitive challenge and last but certainly not least, fun.
