Verto

Aiming to inspire 71% of Britains 18-24 year olds to vote

Not for profit organisation ‘Bite the Ballot’, which aims to inspire youth voters to become more engaged with politics, approached us to develop a pivotal new tool ahead of this year’s general election. Aimed at a target audience of 18-24 year olds, Verto will provide potential voters with a series of statements to help provoke thought around topical issues, with the aim of helping to inform the user on where they sit on the political spectrum.

Working with an industry leader on this project allowed us to utilise the latest technology effectively, engaging a new generation of voters. CTI Digital has shown an excellent understanding of the project requirements and will play an integral role in strengthening our campaign. They have produced a solution that is perfect for this target audience, namely simple, intuitive accessible, fast. We are delighted.
Ben White, Chief Creative Officer at Bite the Ballot