As of 5th July 2024, a significant shift in Google's indexing policy is set to reshape the digital landscape. Google has announced that any website without a mobile version will be deindexed.
But what does this mean, and how can your business ensure it remains visible in search results?
Understanding Deindexing
Deindexing is a process where Google removes a website from its index, rendering it invisible in search engine results. This drastic measure is part of Google's ongoing commitment to enhancing user experience by prioritising mobile-friendly sites. In essence, if your website does not have a mobile version, it will no longer appear in Google search results, which could drastically affect your online visibility and traffic.
Why the Change?
With over half of global web traffic coming from mobile devices, Google is reinforcing its mobile-first approach. Users expect fast-loading, responsive websites that provide a positive experience across devices. By deindexing non-mobile-friendly sites, Google ensures that users consistently receive the best possible browsing experience.
How to Keep Your Website Indexed
It is crucial to adapt to this change promptly. Here's how you can ensure your website remains indexed:
- Responsive Design: Implement a responsive design that adjusts content and layout based on the device. This approach provides an optimal viewing experience on a desktop, tablet, or smartphone.
- Mobile-Friendly Test: Use Google's Pagespeed Insights tool to evaluate how easily a visitor can use your page on a mobile device. This tool provides immediate feedback and suggestions for improvements.
- Speed Optimisation: Mobile users expect quick load times. Optimise images, leverage browser caching and minimise server response times to enhance site speed.
- Consistency: Ensure that the mobile version of your site contains the same content as the desktop version. Google's bots will index the mobile version, so any discrepancies can negatively impact your site's ranking.
- User Experience (UX): Prioritise mobile UX using readable fonts, intuitive navigation, and ensuring buttons and links are easily tappable.
- Regular Audits: To maintain mobile optimisation, perform regular audits and updates to your website. Trends and standards evolve, and staying updated is essential for ongoing success.
Google's deindexing policy is a firm push towards a more user-centric web, where mobile experience is paramount. For businesses, this transition is not just a technical requirement but an opportunity to enhance user engagement and satisfaction.
At CTI Digital, we understand the intricacies of web development and optimisation. Our expert team is here to help you navigate these changes and ensure your website remains competitive.
