We’ve come a long way in a short space of time with HubSpot. We joined the inbound marketing software platform in 2014, before attending #Inbound15 in Boston. When we adopted the combined CMS and CRM platform, we also bought into their inbound methodology.
Unlike outdated outbound marketing, inbound marketing focuses on nurturing a complete customer journey: attract, convert, close and delight.
Attract: using social media, website content, advertising and SEO. Present your brand as an authority in your industry.
Convert: gain contact information from website traffic. Offer useful resources and the opportunity to discover more.
Close: email marketing turns contacts into customers. Try automating the journey, for professional consistency.
Delight: where customers become advocates. An integrated marketing strategy will target users at each stage of the lifecycle with relevant, interesting content.
This long term digital marketing strategy plays a major part in how we market ourselves as an agency. We also recommend inbound ideals in the marketing services we deliver for our clients.
Hubspot partners gain access to unlimited materials and resources. We are also qualified to host training sessions for our clients. We can explain how to use the platform and maximise any marketing budget.
With our Gold Tier badge, we benefit from some exclusive content and invitations. Hubspot hosts events like “Grow with Hubspot”, offering tips on how to help grow your business’s online profile. Partners can feature news and insights on HubSpot’s own world-class marketing blog. We can also make use of their social amplification feature, promoting clients’ messages to worldwide followers each week.
As active members of the Manchester Hubspot User Group, we share insights and network with the platform’s community. We have attended talks about the latests product or service releases, and how to optimise our content marketing.
Increasingly investing in the Inbound method, our digital marketing team are able to reach the ideal target audience. We understand that lead generation can be driven by the content you publish. As Hubspot Gold Partners, we hope to optimise our chosen technology platform.
For more details about Inbound Marketing, or implementing Hubspot for your business, get in touch. Our HubSpot certified experts will be glad to help.