Last Updated: 23rd November 2018
Magento is at the forefront of eCommerce CMS platforms offering powerful enterprise level options. Our Magento developers have won multiple eCommerce awards with the technology, and with the reckoning of Magento 2, we continue to champion its strengths. There are many benefits specific to M2, but the core strengths of all versions are what make Magento stand out, as you’ll discover in the following list.
An Expandable and Scalable Framework
Any online store must fulfil the businesses short, medium and long-term aims. Some commerce platforms are limited in their future scalability after the initial build, or in the number of integrations available. With Magento eCommerce stores, adding new sections to a website is simple and employing new integrations into the live system is highly viable. This ensures that future increased order volumes or distribution will never a problem no matter how much you scale.
A built-in CMS (Content Management System)
A content management system is a core requirement for web design in any situation. It gives you the freedom to modify, edit and improve your site with ease and without any technical expertise. With Magento, a site administrator can find and edit products and even re-design certain aspects and landing pages. This is particularly helpful with seasonal products are sales, allowing you to react quickly and in-house.
When pursuing a new or revised strategy for an eCommerce store, it is essential for the client to be able to quantify the impact. Statistics is an extremely important marketing tool when evaluating the impact of a newly implemented effort. Within Magento commerce, administrators can extract data from beautiful dashboards, efficiently and almost live.
Promotions & Discounts
Unlike most other e-commerce systems that require an external plugin, Magento allows for changes in promotions, discounts, coupons and vouchers. Empowering you to have the flexibility to adapt your pricing to your strategy. This ensures that you can always fulfil one of your 4Ps (or is it 7 now? Or 10?...)
Magento is the fastest growing eCommerce platform in the world thanks to its ability to cater to consumer needs and technical support. This is a key element to any service and just because your business is operating online, doesn't mean the user experience you provide your customers can't be just as good.
Open-Source Affordable Innovation
When considering your choice of eCommerce solution, price is obviously an important factor. The fact that Magento is open-source means that is it completely free. No initial purchase cost, no renewable licence costs. Another benefit of open-source is the global network of contributors. Experts around the world are continuously producing and reviewing improvements and innovations to the platform.
Navigation is an important factor and Magento facilitates a great user experience. When trying to buy a product, there is nothing more frustrating than having to search around on a non-mobile friendly platform. Or having troubles making your purchase because the checkout facility doesn't work. If it's difficult to pay, people leave. Magento is very effective at solving this problem and ensures ease of use for the end user.
Security is of utmost importance when handling consumer data, even more so when payment details are involved. Providing a secure service is only one half of the battle. Building trust with and reassuring customers that their data is protected is just as important. One of the advantages of Magento is that it is compatible with most leading payment gateways such as SagePay, adding an additional layer of security and reassurance for users.
Social Purchasing Habits
With the age of Web 2.0, social proof through reviews and rating are increasingly important. Customers want to review products, give their feedback and engage through blogs. these are features that Magento can provide, ensuring that your site is up to date with the latest trend.
Finally, If you do Choose Magento, Do it properly!
Because open-source platforms are available to all, you will come across many so-called specialists. Some of them are real specialists, some of them are mavericks, be careful when you chose. Make sure they have the portfolio to back up their claims, and ensure they have the infrastructure to spend time on your project.
We work regularly with frameworks including Magento, Shopify, Drupal and Umbraco, we have a thorough understanding of their perks and unique capabilities. We strive to achieve a technology agnostic approach for all of our clients, understanding their underlying needs before choosing a platform to work with.
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