Earlier this week CTI Digital announced Gold and Silver winners at the NYX Marcomms award.
This is an International Award Association programme that honours creative excellence in digital, marketing and communications.
More than 1,000 marketing, design, print, video, and digital production entries were submitted, from over 50 countries worldwide, including:
- United States
- United Kingdom
... to name a few!
We were fortunate to pick up 2 awards that recognised our work for London Transport Museum:
Gold for 'Best User Experience'
Silver in the 'Best Website' category.
Here's a little look into the work we carried out with London Transport Museum:
Some background …
London Transport Museum is the world's leading museum of urban transport. Its website was a collection of disparate platforms which did not provide a cohesive retail or museum experience. The museum wanted to improve its online user experience and so increase opportunities for people to donate and interact with its vast collection, stories, events and retail offering.
Working with agency CTI Digital, the new site brings over 250,000 artefacts to life through rich multimedia content, which users can find and interact with more easily and quickly through its new search function.
As well as helping to progress the museum's ambition to be a leader in the culture sector, the site upgrade has increased shop revenue, generated 20 times more donations and attracted 33% more online visitors to its Collections section.
Objectives & Aims
For the past decade, London Transport Museum had been bringing Londoners, tourists, transport fans, families and schools the latest updates on installations, exhibitions and events from its online hub.
This hub was a collection of disparate websites, including the main destination site, a blog and donation microsite, all operating on different platforms and with no cohesive digital roadmap.
The museum wanted to integrate the sites to provide a more seamless customer journey which was in line with its ambition to become a leader in the contemporary museum and culture sector.
The new platform had to be easy to manage internally, with simple, more flexible content delivery. It also had to deliver between 5 - 20% increases in metrics, including page views, referring traffic revenue and donations.
Click here for a deeper dive into what we have been collaborating and delivering on so far:
We’re so excited to see what’s to come in what’s left of 2021 and make bigger and better moves throughout the agency in 2022.